In our experience, we see a place for when a playlist is needed. Users need a specific set of content, arranged in a certain way and played together as a package.
There are also times when you want to take one piece of content and throw it into the mix and let the system figure out where to place that message into the existing list of communications.
This is why we created a system that can do both. We call it the Hub.
You can create and schedule playlist if you wanted to but each playlist gets auto scheduled into the player.
Which means if there is other playlist overlapping your schedule time period, the system will take care of scheduling them together.
This means that you can go with purely playlist based schedule, purely automated scheduling or combine them both when you need to.
Just another handy innovation from the team at L Squared. Contact us to learn more.
Article Source: http://www.lsquared.com/blog/marketing/what-is-a-hybrid-playlist-and-how-can-it-be-automated/
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