The Future of Retail Shopping

Written by Guest Blogger: Kurt Brockett from IDENTITYMINE.

Mobile devices integrate with digital signage for in-store experiences that benefit shoppers and retailers

Imagine a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store. IdentityMine worked with Microsoft to demonstrate an experiential retail marketing solution that delivers customized retail experiences to consumers while empowering retailers to focus the in-store experience of their customers via interactive digital media. The software solution integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing.

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Read the rest of The Future of Retail Shopping (380 words)

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Post tags: Brockett, Ceo Mark, Customer Interaction, digital signage, Generation Consumer, Instant Gratification, Interactive Digital Media, Marketing Solution, Mobile Device, Mobile Screen, Retail Environment, Retail Experience, Retail Marketing, Retail Staff, Retail Technology, S Online Store, Screen Shots, Software Solution, Store Experience, Technology Players, Windows Phone

Article Source: http://www.digitalsignageblog.com/2011/02/23/the-future-of-retail-shopping/

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