Tailoring Content For Digital Signage

Content is probably the single most important part of any digital signage deployment.

We’d suggest that your company’s digital signage should be an extension of your culture, brand and environment. Tailoring your content and CTAs, therefore, sets you up for success and distinguishes your digital signage from just another screen on a wall.

Capture Attention and Engage

Successful digital signage captures the attention of your target segment.

The average amount of time of a ‘captive audience’ for digital signage is around 10 seconds. That is not a lot of time to get your ideas across (although considerably longer than, for example, the average website). Your messages, therefore, should be short, simple and instantly compelling.

Goals of Digital Signage Content

Each digital signage project should have specific goals: educate, drive business and serve as a resource for information.

Creating effective signage is all about how to organize your screen based on what sort of message you want to deliver. You will want to “zone” or organize the screen by the hierarchy of information. Signage should be easy to navigate: Content zones of information should be sized according to importance.

Keep it Simple

 

Its important not to confuse the viewer with too much information. A cluttered screen will turn off viewers if they don’t know what to look at.

Digital Signage should be designed with a target demographic in mind, from Teens/Young Adults/Middle Aged to the Elderly.

Digital signage can make the most of modern advances in technology with QR Codes and MS Tags, which is something that appeals to the teen and adult age group. QR Codes and MS Tags allow vital information to be captured from the digital signage display to their mobile phone.

This could include meeting information, coupons, social media or a website link. Users then walk away from the display with your message or intended information in their hands.

Article Source: http://www.lsquared.com/blog/digital-signage/tailoring-content-for-digital-signage/

About our Sponsor:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.