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Digital Signage Articles · 10 September 2014

New Video Helps Explain the Essentials of Digital Signage

By freefeed · Updated 10 September 2014

With the rapid and expanding growth of Digital-Out-of-Home in Global Markets, L Squared is pleased to release an informational video that is designed to support both B2B resellers and end-users alike in grasping the fundamentals of Digital Signage.

Simply put, “the market just doesn’t have enough clear, educational and informational clips on the business cases of digital signage” says Brent Nacu, Director of Business Development at L Squared.  “We find in many cases, that there are consistently 20-40% of stakeholders in a meeting who are not clear on exactly what Digital Signage is or how it can improve operations. A CIO/CTO grouping can usually spearhead the business interests of a company, but it’s when HR, Marketing, Finance VP’s and even into Private Owner’s become involved where their understanding fades and can become a barrier to adoption.”

“Our video is designed to support reseller programs and B2B partners as the key introductory piece after greetings. The video is designed to get everyone on the same page with a clear focus and understanding of how and why Digital Signage is a must-have. “

 

L Squared has launched this new video in a series of informative clips designed to support the growth of their new Content Management System (CMS) the L Squared HUB. For more information on products or partnerships contact: Sales@LSquared.com

 


Article Source: http://www.lsquared.com/blog/digital-signage/our-new-video-helps-explain-the-essentials-of-digital-signage/

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