Is it time to ban flashing and moving signs?

I just read an article called “Digital Billboards…big, bright,bold – and banned” and I started thinking about how this may impact the digital signage industry in Australia. According to the article, the Brisbane (in Australia) City Council has banned “digital billboards”. You’re probably thinking “Say what!”

Here’s an example of a digital billboard:

I can understand the concerns about road safety and how large signs with moving or flashing images can distract drivers since the whole point of advertising is to grab people’s attention but when it comes to endangering people’s lives then this is a big no no.

What is interesting is that the ban also includes warning signs at roadworks. I believe they were referring to these type of signs:

However, the smaller flashing signs (LED ones that has the flashing OPEN) are not banned.

According to the article “new laws would do away with the “one size fits all” approach and allow small businesses to install electronic and digital window signs up to four square metres without having to apply for a permit.”

Read more: http://www.brisbanetimes.com.au/queensland/digital-billboards–big-bright-bold–and-banned-20130805-2ra9o.html#ixzz2bHUHe3BY

 

Article Source: http://www.digitalsignageblog.com/2013/08/07/is-it-time-to-ban-flashing-and-moving-signs/

Visit the Digital Signage Blog

About our Sponsor:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.