The best time you should install digital signage would be during a shop fitout. Why you may ask? Here’s a few simple reasons:
1. cost savings for running cables and power. If planned correctly then during the electrical fitout, you can install and run cables (this includes audio, video, and data) to the various screens locations before the walls are put up. Trust me, it’s must cheaper than having to install these at a later stage
2. structural support – during a fitout you’ll be able to easily plan where the screens will be located and hence you’ll be able to install structural support for the screen brackets
3. Use digital signage for opening specials and to attract more customers into the store
4. Generally, the installation of the screens are very minimal compared to the overall cost of the shop fitout
5. Bring your store to life – if done correctly, you’ll be able to use engaging content and differentiate your store from your competitors
There may be more reasons and in my point of view, digital signage should definitely be considered when you plan to refit your shop. So if you’re in the process of renovating or opening up a new shop, make sure you contact Advertise Me so we can demonstrate how you can use digital signage to your advantage.
What do you think?
Feel free to submit your answer as a comment.
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Post tags: Advantage, Best Time, Brackets, Cables, digital signage, Point Of View, screens, Shop Fitout
Article Source: http://www.digitalsignageblog.com/2010/06/29/digital-signage-for-shop-fitouts/
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