Digital Signage: Communicating Visually with Employees

You want to communicate with your employees in a new way.  You’ve been doing it for years via company bulletin boards, so you think why not get a couple of plasma screens and do the same thing digitally?

If that sounds familiar, you have lots of company.  The term, “Digital Signage” has been coined to describe just what you’re thinking about.  Basically, anyone who’s used any type of public posting of information in the past is either thinking of or in the process of switching to digital signage.  It has many advantages, primarily the ability to get new information in front of people quickly and easily.

But along with that ease of use comes a whole new set of concepts to consider.  After all, moving from a bulletin board to a digital display is like moving your advertising from newspaper to TV; the rules are very different.
Let’s take a look at one of these new considerations, that is, message frequency.

Article Source: http://www.themarlincompany.com/blog/article/communicating_visually_with_employees_via_digital_signage

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