I would suggest getting a higher brightness screen, something between 1200-1500 nits should ensure the sun’s brightness doesn’t interfere the display. Placing the screen right up against the store front may ease the problem too
Article Source: http://www.digitalsignageblog.com/2011/03/21/techie-question-how-to-prevent-or-reduce-glare-on-a-shop-window-for-your-display-screens/comment-page-1/#comment-50993
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