Generally speaking, there is no “magic triangle” on a digital sign, for two reasons. First, a sign is going to encompass a very small percentage of the viewer’s field of view and active attention zone:
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Digital_Signage_Screen_Placement__Targeting_the_Attention_Zone-754.html
And second, signs typically only have a very small amount of text on the screen at once (relative to a webpage, for example), so they tend to get read quickly, using the standard directionality of the culture/language they’re in (in Western languages, we read from top-left to bottom right):
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Making_great_digital_signage_content__Motion__silhouettes_and_animation-431.html
Article Source: http://www.digitalsignageblog.com/2010/04/30/techie-question-are-there-viewer-hot-zones-on-a-digital-signage-screen/comment-page-1/#comment-29646
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