Bob, many thanks for the insight. We have been in the digital signage industry for quite a number of years now and we agree with everything you’ve said. For small new businesses, I believe it’s hard to raise capital especially when you don’t have the client base or the portfolio. We were at one stage thinking of heading down the path of looking for investors but didn’t like the idea of giving away a percentage of the company.
In Australia, there aren’t too many digital signage network operators because the investment capital to setup the network is too high. I have noticed that large advertising companies who already have exposure and the cashflow are actually sustaining this operation (I’m guessing that they are potentially offsetting this cost from their existing print media).
What do you suggest for new small businesses who are looking to raise capital or even look for financing companies.
Article Source: http://www.digitalsignageblog.com/2008/07/20/digital-signage-purchasing-outright-vs-leased-vs-rental/comment-page-1/#comment-30656
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