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Featured · 18 November 2010

Comment on Digital Signage Player Development by John Doe

By Digital Signage Blog · Updated 18 November 2010

Develop your own software is a valid alternative.

Most of Players out there are full of features that you will not use, or if you do, they won’t bring anything good to your screen.Most of those developers think that if it technically can be done, it should be done. And that is not good. They don’t know about marketing, they don’t study viewer behavior. Mostly, they never did business using that player. They just add a lot of of ‘cool’ features to the players and, as a result, charge very high prices for the players.

If you know what you need. If you keep it simple and don’t try to imitate the ‘big’ players. You can get your own reliable Player for a fraction of the price. And believe me. In advertising the simple approach is what works.

Article Source: http://www.digitalsignageblog.com/2010/11/17/digital-signage-player-development/comment-page-1/#comment-39800

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