Barnetts Motor Group Drives Communications with ONELAN

With multiple car showrooms and sites in Dundee and St Andrews, Barnetts Motor Group wanted the best solution for delivering internal and showroom external marketing messages and information to create customer excitement and staff awareness electronically.

Barnetts Motor Group had three main objectives:

1. To source and deploy a delivery mechanism to best communicate energy and excitement to customer facing areas such as showrooms and coffee areas centrally controlled by Marketing.
2. Utilising the same mechanism, to deploy a solution to communicate to staff in rest areas, canteen’s etc where company objectives, statistics, priorities and the latest company marketing initiatives can be communicated.
3. To achieve the above with one touch point operator without the need for repeating or rework but also with the capability for local messaging to be utilised.

The flexibility, immediacy and exciting video content capable of being deployed through digital signage made this a natural choice for a dealership at the cutting edge of technology and process control. A four screen showroom ‘horizon’ deployment will be followed by other showroom applications with around 20 screens planned.

ONELAN was chosen as the best in class for flexibility, ease of use and quality of delivery.

According to Barnetts Motor Group, the system is not the cheapest but you get what you pay for. It is very easy to use, reliable and fit for purpose. ‘It’s early days for us but so far staff and customers appear to like the system. It projects a modern, hi-tec image of our business. Customers have said “it’s cool”.’

“The speed and quality with which Vision Sound and Light installed and configured the system for us was impressive. We gave them 2 weeks from initial pricing to completing the job and it was done on time and to exceptionally high quality. The training we received meant we could use the system properly from day 1. We would highly recommend them for AV installations.”

Article Source: https://onelan.com/about/news/barnetts-motor-group-drives-communications-with-onelan.html

About our Sponsor:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.