digital signage is one of the fastest growing digital mediums to help businesses market and advertise their products and services. For those who have been in the industry already know what I’m talking about. Just recently, a friend of mine shared some basic 101 marketing information which I found very useful and thought I’d “pay it forward” share this with everyone. Basically, he heard this from one of Anthony Robbin’s seminars about associating advertisements with Pain and Pleasure. From what I could understand from his explanation it went something like this:
- We tend to avoid pain but we are attracted to pleasure.
- Use pleasure and pain in advertisements as a call to action.
- There was an example given for a telephone company advertisement. This advertisement showed how a son hasn’t called his mother in a while (this is associating pain) and it showed a picture of the mother being quite sad. Obviously the son was feeling guilty and by simply calling his mother, it made her happier (this is associating pleasure).
When we develop our digital signage content, do we use this marketing strategy?
Here’s an inspirational quote from Anthony Robbins:
My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain – and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
– Anthony Robbins
© AdvertiseMe.com.au for Digital Signage Blog, 2009. |
Permalink |
No comment |
Post tags: advertise, Advertisements, Anthony Robbin, Anthony Robbins, Company Advertisement, Digital Marketing, Digital Mediums, digital signage, Inspirational Quote, Lifestyle, Lot, Marketing 101, Marketing Information, Marketing Strategy, Pain And Pleasure, Pain Pleasure, Pay It Forward, Pleasure And Pain, Seminars, Telephone Company
Article Source: http://www.digitalsignageblog.com/2009/10/20/digital-signage-marketing-101-pleasure-and-pain/
Visit the Digital Signage Blog
About our Sponsor:
Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.
Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.
You can expect us to:
- offer the most affordable and cost effective solutions tailored to your specific business needs.
- provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
- strive to make our clients happy and successful.
We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.
Digital Signage Blog – our thoughts, interesting news and articles, interviews and case studies in the digital signage industry