Using a digital display instead of a static display is as easy as 1-2-3. Over the years, we realised how a large percentage of retail owners are hesitant and reluctant in using a digital display because no one took the time to clearly explain what the benefits are in using digital signage. The majority of them are still installing and purchasing static displays i.e lightboxes and posters which is a bit of a waste of money.
Yes, its true that the cost of digital displays is generally higher than the static display – there’s no doubt about that. But here’s why you should still consider in using a digital display:
1. Printing costs – there are no printing costs involved with digital displays. If done correctly, you don’t even have to spend too much money with design costs as you may already have existing content from your website or marketing material.
2. Resource costs – how much time is spent replacing static images. Wouldn’t it be more effective if your staff was actually serving customers rather than spending time hanging posters?
3. Animation and engaging content – this is used to attract more customer into your store.
4. Live information – e.g news, weather, twitter posts, facebook information, you can’t do this with static display!
The switch is easy… just contact advertise me and we’ll take care of everything for you.
© AdvertiseMe.com.au for Digital Signage Blog, 2010. |
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Post tags: Animation, Digital Displays, Digital Printing, digital signage, Lightboxes, marketing, Much Money, No Doubt, posters, Printing Costs, Purchasing, Resource Costs, Retail Owners, Spending Time, Static Displays, Static Images, Waste Of Money, weather
Article Source: http://www.digitalsignageblog.com/2010/07/02/static-displays-to-digital-displays/
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You can expect us to:
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