they seem effective if there is audio playing as part of the video clip. My understanding is that they are effective in influencing purchasing decisions. Given that they are relatively cheap and affordable, the ROI should be high. Maybe someone from japan can comment on this.
Article Source: http://www.digitalsignageblog.com/2010/01/22/digital-signage-klips-japan-random-video-klips/comment-page-1/#comment-23775
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