Employer Branding and Engagement: How Good is Your Company’s Digital Signage?

Digital Signage is an incredibly powerful channel for communication with employees and other internal corporate stakeholders.

There is, however, a BIG caveat.. your content needs to be targeted, relevant and on point.

How to Ensure Your Digital Signage is an Effective Tool for Employer Branding and Engagement

L Squared helps thousands of B2B users across North America with their Digital Signage Content and Technology needs. Here are key three questions we’ve found help companies understand how good their content really is:

1. How relevant is the content to your objectives?

We’d suggest that its vital to have a clear and concise content plan with associated KPIs. Depending on your corporate goals, its often a good approach to balance employer branding campaigns with info and updates which offer real value and Calls To Action to your employees.

2. How easily can you create and display the content?

Once you’ve identified what your important objectives are, who’s going to develop the content? Someone needs to own it to make sure there’s fresh, relevant material on a regular basis. These admins need software that’s easy to use and lets them post content quickly. Or they can access turnkey but issue-related content.

3. Will people actually read it?

Please, please, please avoid the old habit of using your companies digital screens to only present facts and figures through such displays as excel spreadsheets with dozens of rows and columns.

If you really want to engage with your employees in a powerful way, mix up the types of content so its informative but also engaging.  At least 25 percent of your content should be non-business related, such as news, sports, weather, social media feeds and trivia. Its also very important to recognize exactly which screens reach which employees. Using content management tools like our Hub gives you the power to present targeted, relevant content based on location. This means that the messages you present on the screens on the shop floor can (and should) be very different to the messages projected on the digital signage in the boardroom.

We hope that answering these three questions help you develop effective digital signage systems that engage and attract employees.

Article Source: http://www.lsquared.com/blog/digital-signage/employer-branding-and-engagement-how-good-is-your-companys-digital-signage/

About our Sponsor:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.