Google has become the first company to hire the huge digital billboard in Times Square, New York.
Online Giant Reaching 300,000 People Every Day
The giant digital screen, as big as a soccer field, is the biggest and most expensive billboard in the world and is seen by around 300,000 pedestrians every day.
Mounted on the side of the Marriot Marquis hotel, New York, the billboard is an incredible eight storeys high and estimated to cost US$2.5m to hire for four weeks.
Times Square’s brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces.
The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google’s adverts begin running. The US tech giant is reported to have hired the screen until January 2015.
Hundreds of tourists watched as the screen was turned on.
The screen is also connected to cameras, allowing for interactive content.
The new billboard stands out even among other brightly-lit screens in Times Square
Article Source: http://www.lsquared.com/blog/digital-signage/google-hires-giant-times-square-digital-billboard/
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