ONELAN has enhanced its Digital Signage range and now offers audience measurement integration, powered by Quividi. The new audience measurement solution delivers a rich set of data to understand how passers-by engage with Digital Signage content. Reporting covers, for example, the number of opportunities to see, the number of real viewers, attention time and dwell time. This data can then be analysed by gender and age class.
It provides a real-time video analytics solution that helps media owners, retailers and brands to finely count and qualify their audiences. VidiCentre automatically builds an informative graphical dashboard accessible via a simple web browser to reveal trends and correlations. This enables marketing and content management teams to make informed decisions and build effective campaigns driven by validated audience data.
Using the latest face and body detection technique and running on ONELAN’s 24/7 Net-Top-Box, the audience measurement solution delivers exhaustive metrics in a completely anonymous fashion and without ever recording any image or personal data.
Article Source: http://onelan.com/about/news/onelan-measures-up-with-quividi.html
About our Sponsor:
Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.
Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.
You can expect us to:
- offer the most affordable and cost effective solutions tailored to your specific business needs.
- provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
- strive to make our clients happy and successful.
We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.
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