Getting Social: Connecting Digital Signage with Social Media Marketing

Organizations are finding increasing numbers of ways to use digital solutions to effectively reach their target markets.

The technology available today allows HR, Ops and Marketing to connect multiple displays to dynamic content, mobile devices and social media adverts.

This helps companies use digital signage to inform, influence, reinforce branding, provide direction and yield many business benefits, as a part of wider Marcomms strategy.

There are now lots of ways which allow for the easy integration of social media with Digital Signage. This ‘merging of new marketing channels’ means endless possibilities to create and spread marketing messages and corporate updates and to reach more people than ever before!

For example, using a digital display, a company can promote its Facebook presence and encourage viewers to “Like” its page -“ and provide a special incentive such as a coupon or other offer to encourage engagement.

Other social media widgets like Twitter feeds can be displayed on screen and help keep viewers in touch with breaking news and offers. This engagement helps a company present a contemporary, high-tech feel and better connect with customers.

 

Article Source: http://www.lsquared.com/blog/digital-signage/getting-social-connecting-digital-signage-with-social-media-marketing/

About our Sponsor:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.