Tesco wanted to modernise its outdated instore dining areas. It wanted the look and feel to be more contemporary incorporating theatre style cooking and providing better facilities for families.
Tesco wanted the experience to be that of a premium café and for its branding to reflect this. Digital signage was seen as a critical element in achieving this new premium café experience.
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Article Source: http://onelan.com/about/news/tesc.html
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Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.
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