Most digital signage software allows at least simple transitions. Transitioning ads or digital signage content will not allow screens to ‘burn’ images into the screen. It is only when unchanging images are on the screens for long periods of time that this happens. Try using at least two layouts that the screen transitions through.
Article Source: http://www.digitalsignageblog.com/2012/07/23/techie-question-how-do-you-prevent-long-term-image-retention/comment-page-1/#comment-79576
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