Digital Signage Articles

All the digital signage articles in one location – use the hash tag #digitalsignagearticles.com in twitter to… http://t.co/2KWx210w

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Hello, Hello, Testing…is this thing on? Taking twitter to the big screen with mobile marketing and digital signage. Onnowmedia.com

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advertise me has showcased their digital signage solutions at the Digital Signage World 2011. The event was held over two days (9th & 10th June 2011) at Hall 1 at Darling Harbour Exhibition Center Sydney Australia. The Digital Signage World 2011 is the second digital signage event that has been held in Australia and is the only dedicated tradeshow and conference for the digital signage industry and included seminars from key speakers and exhibitors.

Advertise Me was one of the many exhibitors at the event which included large companies such as Sharp, Fujitsu and Netcomm. During this exhibition, Advertise Me stood out from their competitors by demonstrating the use of Social Networking tools such as Twitter and Foursquare to communicate real time information on the screen. The setup of their stand was also unique which incorporated the use of a video wall(2×2 47″ FULL High Definition LCD Panasonic screens) to demonstate different applications for digital signage. Here’s the setup:

The digital signage software that was used for delivering and distributing the content to the screens was PADS Professional developed  by a Netherlands based company called Net Display Systems. Net Display Systems has thousands of installations in multiple market sectors from transportation, corporate and government to hospitality and retail.

The PADS Professional software was installed on the Shuttle XS35 – one of the smallest and powerful PC we’ve seen on the market. The unit has an atom processor with an NVIDIA ION graphics chip set and is able to play Full HD videos without any issues. In actual fact,  we played a number of Full HD Videos at the same time and didn’t notice any lag. For convenience, the unit can be mounted on the back of a screen with a Shuttle VESA mounting kit.

The top left hand screen demonstrated the use of Twitter, Foursquare, News and Weather feeds, and the ability to show real time video (USB Camera) as an input source.

The top right hand screen demonstrated the use of Advertise Me’s custom built SMS solution. This digital signage solution enabled visitors to select a music video clip from a list by texting a code to a mobile number. According to the company, this application can be used with any digital signage software that can be connected to the Internet and it’s use can be applied in any industry. Advertise Me also used this solution to distribute the PADS demo key via SMS.

The bottom left hand screen played marketing videos and was also used to demonstrate the PADS software. This allowed Advertise Me to answer and show the user how easy the system is to use.

The bottom right hand screen played an image slideshow demonstrating the use of digital signage in different industries such as hospitality, education, retail and the corporate sector.

Facial recognition, hand and SMS interactivity were some of the innovative technologies being showcase at the exhibition and it is anticipated that businesses will soon adapt to these new technologies in Australia.

Advertise Me would like to thank their sponsors for their help and assistance:

• Net Display Systems
• Shuttle/Altech
• Panasonic
• Visual Sounds
• Squeak.com.au

Here’s a few more photos of the expo:

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Post tags: Chip Set, Darling Harbour Exhibition Center, Darling Harbour Exhibition Centre, Definition Lcd, Digital Signage Software, Digital Signage Solutions, Exhibition Centre Sydney, Exhibitors, Facial Recognition, Fujitsu, Input Source, Interactive Solution, Interactivity, Ion Graphics, Key Technologies, Market Sectors, Mobile Number, Music Video Clip, Netcomm, Networking Tools, Nvidia, Pc Hardware, Possibilities, Professional Software, Signage Industry, Signage Solution, social networking, Social Networks, Sydney Australia, Tradeshow, twitter, Video Usb, video wall, weather

Article Source: http://www.digitalsignageblog.com/2011/06/21/advertise-me-at-the-digital-signage-world-2011/

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Bem-vindos ao Twitter da Mídia Digital SIM. Aguarde! Em breve novidades sobre o universo de Digital Signage. http://bit.ly/mNe2f8

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VENEZUELA: Gelato e Caffe gets Digital Signage MenuBoards with its TWITTER and FACEBOOK TimeLine: http://bit.ly/euD9PX

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Twitter hasta en las pantallas!El digital Signage no escapa al SM http://vacamorada.wordpress.com/2011/01/05/twitter-hasta-en-las-pantallas/

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Loving Trickle app for iPad – turns your device into a twitter digital signage board !

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RT @fernandolamota: Twitter founder credits digital signage as a key factor in their breakout success.: http://t.co/d6JXokT #digitalsignage

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It's a very Twitter Christmas in Piccadilly Circus – Digital Signage Today: It's a very Twitter Christmas for Co… http://bit.ly/gpPHnR

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McD Tweet is a UITM postgraduate project that tries to engage digital signage and twitter in a new means of social advertising. (ok?)

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Top story on the digital-signage Daily http://bit.ly/bxzDui (via @eMarketer) ▸ Social “Me”dia and the Evolving Twitter Egosystem

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Everyone seems to be getting in on the act of having digital signage, LED screens and interactive big screens. I think it’s a great way to advertise things and to get people interested.

Article Source: http://www.digitalsignageblog.com/2010/07/15/us-mural-uses-interactive-walls-and-twitter-to-promote-canada-why-doesnt-sydney-have-this/comment-page-1/#comment-33125

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I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

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Post tags: Advantage, australia, Canada Tourism, Interact, Job, Overseas Tourism, Sydney, Tourism Companies, Tourism Industry, twitter

Article Source: http://www.digitalsignageblog.com/2010/07/15/us-mural-uses-interactive-walls-and-twitter-to-promote-canada-why-doesnt-sydney-have-this/

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RT @garciajc: Great integration of twitter and digital signage in a Venezuelan Mall http://youtu.be/qMJ23pqkH1Y

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Great integration of twitter and digital signage in a Venezuelan Mall http://youtu.be/qMJ23pqkH1Y

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How will this affect public Twitter feeds on digital signage? Exclusive: Twitter's Next Moneymaker–"Promoted Trends" http://bit.ly/9h60IA

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MONTREAL — May 25, 2010 — X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that its Xpresenter(TM) digital signage … Connect with Inspiration Ministries at http://www.facebook.com/inspirationministries & http://www.twitter.com/inspministries

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anyone integrated twitter feeds into a digital signage app. #digitalsignage

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For my webinar Digital Signage 101 for ProAV Integrators, we'll be on Twitter for questions/discussion. Use hashtag #rAVeDSweb

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Digital Signage + Twitter = Innovatives #Infotainment #System für #Unternehmen » #Twitter# DigitalSignage http://ow.ly/1i5WZ

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To compete w/ iPods, Twitter & barrage of msgs hitting teens every day, schools turn 2 digital signage to get noticed – http://bit.ly/dba56s

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Digital Signage, short message & Twitter http://tinyurl.com/ycfkzm9 #d_s #dse2010

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RT @vukunetreview: Twitter.com/DigitalSignCom: Digital Signage on Twitter http://bit.ly/5WxaqV

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This weekend we thought we’d further connect with the social community and added the Gigya toolbar. What this means is that our readers will now be able to use the toolbar to share our posts on their Twitter, Facebook, Yahoo, Myspace, Email and more.

The toolbar looks like this and you will notice it at the end of the page:

Gigya Toolbar

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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Post tags: email, Gigya, Myspace, Poll Id, Toolbar, twitter, What This Means, Yahoo

Article Source: http://www.digitalsignageblog.com/2009/12/06/weekend-fun-gigya-toolbar/

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As we said couple days ago – the Tour’s next stop was in India. And, according to the pictures, many people managed to “light the candles on the knowledge” that was shared that evening.

Next to the event’s review from yesterday, we can also share the tweets from Ronni Guggenheim, which can outline the agenda of the event. Enjoy the reading!

· at "Expert Tour" event in Bangalore organized by Emarson, Scala, LG and Minicom Digital Signage.Education & networking, no sales&marketing!

· digital signage in india: still in honeymoon phase. many non-networked displays.

· presentation by Scala at "Expert Tour India". Scala working soon on digital photo frames

· over 80 persons attending Digital Signage "Expert Tour" in Bangalore!

· Scala setting up Indian office in Bangalore. 35 projects so far.

· next presentation: Satheesh, President of Tag Media, India’s first DooH network reaching 20’000’000 consumers every day!

· Tag media: honeymoon is over! Call DooH InstoreTV. Compare it to sales of TV advertising…

· Tag Media: seeking close cooperation with main players such as 3M, Minicom Digital Signage, Samsung, etc. to create total solution

· Tag Media: 2010 will be THE year for DooH in India!Major challenge in India: connectivity to location. 3G will change a lot.

· Tag Media: metrics and standards projects by OVAB very important!

· wow, what an event (Expert Tour in Bangalore, India)! >100participants networking till late night.

Article Source: http://minicom.blogspot.com/2009/11/digital-signage-expert-tour-in-india.html

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Unique content on our blog yesterday – we were doing the LIVE coverage of Munich OVAB Europe Digital Signage conference –Ronni Guggenheim was tweeting from that event!

Since this blogger twitter gadget shows only five tweets, for all of you that requested to see ALL tweets from yesterday – find them below!

Enjoy!

Ronni Guggenheim tweeting LIVE from OVAB Munich Conference

1. Live from OVAB DooH conference in Munich, Florian/Invidis welcomed and opened the conference, mentions that there are no paid presentations

2. presentation by Dirk, Chairman OVAB: DOOH shown on >200’000 sites (not screens) worldwide!

3. Oliver/Invidis analizing the DBCI: index from the industry for the industry.start comparing to other,external indices e.g. Bitkom,Nielsen

4. Oliver/Invidis emphasizing that DS is driven by SMB companies.Importance of local,regional networks.

5. OVAB Conference, Oliver/Invidis: new studies being developed showing effectiveness of DooH networks

6. OVAB Conference, Oliver/Invidis: DS moves from AV to IT channels. Agencies and VC companies attending conference.

7. 497M passengers in MVV (Munich public transport) covered by Infoscreen – next presentation….

8. Doris Braune/Ströer-Infoscreen: DooH network allows high contact quality thanks to the technology applied

9. neuro-Impact analysis: methodology to measure steady-state-topography to measure on the spot reactions on test persons

10. 84 test persons tested.neuro-scientific study reports objective impact of advertising,while in questionnaires subjective answers

11. DooH motion picture causes 35% more emotional impact than a billboard. Memorization: +28%

12. neuro-scientific method for the first time proved that DooH is more efficient than billboards/static advertising!

13. Kl.Strieblich/ECE: shopping mall is a stage to satisfy basic needs of humans (sex&emotions, security)

14. ECE Flatmedia with 800 displays.Big content share,no sound, small advert-share.Symbiotic platform for mall renters.Excellent resonance!

15. Dr.F.Hager/Feratel: DS in alpine sports stations as optimal platform for mixing information with advert related to alpine sports.

16. F.Hager/Feratel:Integration of DS networks and hotel TV is crucial for alpine station marketing.

17. F.Hager/Feratel: crucial for success of Digital Signage: standardized systems, individualized content.

18. T.Rieg/Cinemax:digital signage adds value to the cinema experience and helps to reduce dependence on movie revenue.

19. T.Rieg/Cinemax: Digital Signage in Cinemas is part of an overall media mix.

20. Cinemaxx TV: 585’000 contacts per week! mix of trailers,paid content,cinemaxx content.Loops of 21 minutes.

21. Cinemaxx: 585’000 contacts were calculated by Neo Advertising based on location frequency. OTS based calculation may follow.

22. C.Vogel/Wall AG-eye tracking already deployed in a nationwide campaign for amnesty international

23. C.Vogel/Wall AG: why change conventional OoH price calculation model? quality management more important!

24. C.Vogel/Wall AG: developing their own software,didnt find a suitable DS software in th whole market (….)C.Vogel/Wall AG: digital content formats (dimensions) have to fit traditional billboard formats to be placed at traditional locations

25. C.Vogel/Wall AG: Question on DS: is it Web3.0? Is it TV?

26. C.Vogel/Wall AG: can "European content" be made in China?A message to creative agencies: get creative! adapt & adopt to the new medium!

27. C.Vogel/Wall AG: no audience measuring planned for the time being. relying on venue traffic numbers.

28. J.Ohlig/Nielsen:conducted comprehensive study with 1464 interviews in EDEKA shops. DooH is clearly noticed by public!

29. Nielsen/DooH: 66% noticed digital signage!! Vs. posters parking lot: 23%, posters on cart: 20%, PoS Radio: 15%, floor graphics 3%

30. Nielsen: 50% of targets spontaneously remember specific advertising on DooH!

31. Nielsen: DooH campaign for WC Ente in EDEKA increased sales by 33%, for Miracoli Spaghetti 23%!! Nielsen surprised by the positive result.

32. Nielsen: didnt expect such positive impact on consumer by DooH. This is a new media which needs more attention in marketing mix!

33. Nielsen: comment from public: results could be much more efficient if the creative message was better targeting the audience/product.

34. OVAB Panel discussion: Brian Dusho about metrics: we didnt want to be perfect, but wanted to have a realistic measurement.

35. OVAB Panel discussion: it’s important to define the terms and definitions and come out with clear guidelines of terminology

36. OVAB Panel: comment from public – need for own DooH currency, to be more accurate than traditional, with more credible CPT

37. OVAB Panel: CPT measured with audience measuring is more reliable than statistical TV based CPT.Media buyers need convincing.

38. OVAB Panel: today we are fighting traditional media, tomorrow we will be part of the media mix. It’s our task to accelerate process.

39. OVAB Panel: from audience: we are not fighting traditional media. we are fighting ignorance by media agencies.

40. OVAB Panel: Social media networking are exactly in the same status/challenge-creating a credible,exchangeable currency

41. OVAB Panel: Proof of performance is a critical link in the chain.

42. OVAB Panel: agency representative asks "HOW CAN WE HELP" – a refreshing and confirming the track we started. COME JOIN OVAB is the answer.

43. OVAB Panel: in Europe need for metrics guidelines which will be followed&adopted by the local country based agencies (GfK, etc.)

44. OVAB Panel: no need to measure 100% of screens. define representative clusters as a sample base.

45. OVAB Panel: US OVAB metric guidelines are too complex. We need simpler structures for Europe.

46. Oliver/Invidis is closing the panel discussion. Inviting all participants to join OVAB Europe.Invites us all for a good German beer.

47. OVAB Europe Munich Conference gets to an end. An outstanding event, excellent organization, great contributions. THANK YOU TO ALL!!

Article Source: http://minicom.blogspot.com/2009/10/ovab-europe-munich-conference-twitter.html

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[...] This post was mentioned on Twitter by Advertise Me, Eva Martin. Eva Martin said: digital signage Marketing 101 – Pleasure and Pain | Digital …: Here's an inspirational quote from Anthony.. http://bit.ly/TW7kD [...]

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Interactive Displays | The convergence of digital signage and Twitter | Digital Signage Today: Sin Descripción http://bit.ly/2SkQ29

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I spend quite a lot of time on my blackberry to  perform certain tasks (besides reading emails) for my digital signage work. So this weekend I will share with you some of the free applications I use on the blackberry. Here’s the list in no particular order:

	1. Viigo – this is a RSS reader application with a nice intuitive interface. I use it to read most blog entries related to digital signage (and of course I’ve added the http://www.digitalsignageblog.com/feed to the list… don’t forget to do that as well). You can download Viigo from the Application Center on the blackberry or you can download it from here: www.viigo.com
	2. WordPress for blackberry – I use this to type some of the digital signage blog entries whilst on the go. I found it a bit hard to navigate on the Blackberry Storm (it was not designed for the touchscreen and surepress technology) but it does the job. You can download wordpress for blackberry here http://blackberry.wordpress.org/
	3. Nav4All – this is an awesome application that is basically like the navman but free…well until 1-1-2010. It is a mobile phone navigation application which gives you turn by turn instructions. I use this when I have to travel to unfamiliar locations for meetings etc. The website has a whole list of mobile phones that it supports so head over there now to download it. http://www.nav4all.com
	4. GPSed – this is an application that maps your tracks and photos. I use it for both tracking when I go running and also for tracking locations where I saw digital signage solution installs. Great little application and it’s free. http://www.gpsed.com/
	5. BBFileScout – a file browser for the blackberry. There are times whereby I have to send files and photos to our clients so this is a perfect solution for browsing files. You can download the application from here. http://www.emacberry.com/bbfilescout.html
	6. Twitterberry – the twitter application for the blackberry. We use this to update our twitter status http://www.twitter.com/advertisemeAU I also find it hard to navigate using this application as it wasn’t designed for the Blackberry Storm. You can download this application from here: http://orangatame.com/products/twitterberry/
	7. Core applications – Finally, there’s the build in apps like Youtube, the camera, emails, browser etc that we use and there’s always Facebook – I don’t think anyone can resist from installing this application if they have a facebook account.

There may be others which I haven’t used before. Let me know if there’s any other application which I should use for my digital signage work.

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Post tags: Application Center, Awesome Application, Blackberry Applications, Core Applications, digital signage, File Browser, Free Applications, Intuitive Interface, Maps, Mobile Phone, mobile phones, Nav4all, Navigation Application, Perfect Solution, Photos, Reader Application, Reading Emails, Rss Reader, Signage Solution, Stat, Touchscreen, Travel, twitter, Viigo, WordPress

Article Source: http://www.digitalsignageblog.com/2009/09/05/weekend-fun-free-blackberry-applications-i-use/

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Integrating Twitter into digital signage – one tools, many uses: http://bit.ly/1i9fe

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