Digital Signage Articles

“Booming Digital Signage Industry Worldwide Program” : In-Vehicle Digital Entertainment/Signage System is adopted…: http://t.co/H7PK9lg8

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2011 has been great year for digital signage but in the media all we hear about is the big digital signage manufacturers/developers launching new products and  the large digital signage network owners growing their networks.

We hardly hear about the smaller companies launching their unique and innovative digital signage solutions and this year we want to recognise the quiet achievers. So if you’re a small business, let us know about your digital signage project so we can share this with the rest of the digital signage industry.

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Post tags: Developers, digital signage network, Digital Signage Solutions, Digital Solutions, Quiet Achievers, Signage Industry, Signage Project, Small Business, Smaller Companies

Article Source: http://www.digitalsignageblog.com/2011/12/23/2011-digital-signage-quiet-achievers/

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New post from Mike Cearley: Am I Right About “Innovation” in the Digital Signage Industry? http://t.co/AM5vu3W1

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Triple-digit growth: Can the digital signage industry handle it? (Commentary) http://t.co/1kUoohhr via @DigSignageToday

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Google’s Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://t.co/Ppo1ip15

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Google’s Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://t.co/Z119hKBw

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Google’s Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://t.co/fjcq74lW

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Google’s Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://t.co/tyrewad8

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Excellent blog post by @EileenFritsch about designers and the digital signage industry: http://t.co/wH7ksmfH

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Evil Genius produces engaging, mind altering and evil advertising content for Digital Signage and other interactive mediums. We use our patented evil Vision-Tron beam to create content that will be burned directly into the minds of your viewers and will cause near fatal levels of brand and or product recognition.

Evil Genius is the brain child of Mark Rigby. Mark was the former creative director at Valmorgan Retail Media and Outpost Media, Australia’s largest digital signage network. This has given Mark a powerful and an almost diabolical insight in just how digital signage content works, and what works best. With over 15 years in the digital signage industry, and a panache for world domination, you should seriously consider arming your digital network with the very best.

…

Article Source: http://www.digitalsignageportal.com/fireboard/Introducing-your-Business/422-Evil-Content-Creation-Services.html#422

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Scala’s Connected Signage Conference – Americas & Oceania to Highlight Innovations in the Digital Signage Industry http://bit.ly/o4RqGm

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Google's Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://vltb.com/ce92abec?34521

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Written by Guest Blogger: Heather McDaniels

When you see a message scrolling or flashing across a billboard, or a video advertisement on the side of a stadium, or even short videos streamed on scoreboards at ballgames, you are seeing products of what is known as the digital signage industry. You are of course familiar with the concepts of advertisement and entertainment in public places, designed to meet a large audience; the digital signage industry is essentially an extension of these ideas, by which the same advertisement and entertainment are brought to the public through digital media. Now, thanks to the spread and usefulness of wireless internet, digital signage seems to be expanding even more, to the point that it will likely soon be surprising to see a billboard that does not change periodically, or a message that does not scroll endlessly.

Already, it is a bit strange to think back just a few years to when digital signage was a far smaller industry. Billboards used to always be solid, painted, and unchanging, and television screens in public areas (such as airports or the hallways at large stadiums) could sometimes only display one message. Now, it is extremely common to see billboards that can change their messages several times per minute (vastly expanding the number of advertisements they can display in a given amount of time), or screens scrolling messages that used to have to be posted one at a time, or one per screen. This is how far the digital signage industry has come just in the last few years, and, again, with the spread of wireless Internet, the industry will continue to grow.

Just like anything else that can use a wireless connection, the absence of cables and physical connections essentially signals a massive increase in speed and convenience. Not so long ago, you had to connect your computer by a cable reaching to a phone jack in the wall in order to access the Internet; now, you need only connect wirelessly to the nearest available network to enjoy high-speed, reliable Internet access. It is the same with the digital signage industry. Advertisers and entertainers are now able to mount television screens and other media display mechanisms just about anywhere they want, and can remotely, wirelessly cause messages to run across them. This is just another way that wireless Internet has improved the clarity, scope, and efficiency with which we do things – and the networks and speeds involved are only getting bigger and faster.

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Post tags: Advertisements, Airports, Amount Of Time, Ballgames, Balmat, billboard, Billboards, Cables, digital signage, Ginger, Hallways, Heather, Internet Digital, Massive Increase, Mcdaniels, Physical Connections, Public Areas, Scoreboards, Several Times, Signage Industry, Stadiums, Television Screens, Video Advertisement, Wireless Internet

Article Source: http://www.digitalsignageblog.com/2011/07/22/guest-post-wireless-internet-and-digital-signage/

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Business tune into benefits of Digital #Signage. Industry poised to explode – bit.ly/la9AiS

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Digital signage industry set to quadruple in next 5 years….Why, because it makes business sense – http://bit.ly/la9AiS

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advertise me has showcased their digital signage solutions at the Digital Signage World 2011. The event was held over two days (9th & 10th June 2011) at Hall 1 at Darling Harbour Exhibition Center Sydney Australia. The Digital Signage World 2011 is the second digital signage event that has been held in Australia and is the only dedicated tradeshow and conference for the digital signage industry and included seminars from key speakers and exhibitors.

Advertise Me was one of the many exhibitors at the event which included large companies such as Sharp, Fujitsu and Netcomm. During this exhibition, Advertise Me stood out from their competitors by demonstrating the use of Social Networking tools such as Twitter and Foursquare to communicate real time information on the screen. The setup of their stand was also unique which incorporated the use of a video wall(2×2 47″ FULL High Definition LCD Panasonic screens) to demonstate different applications for digital signage. Here’s the setup:

The digital signage software that was used for delivering and distributing the content to the screens was PADS Professional developed  by a Netherlands based company called Net Display Systems. Net Display Systems has thousands of installations in multiple market sectors from transportation, corporate and government to hospitality and retail.

The PADS Professional software was installed on the Shuttle XS35 – one of the smallest and powerful PC we’ve seen on the market. The unit has an atom processor with an NVIDIA ION graphics chip set and is able to play Full HD videos without any issues. In actual fact,  we played a number of Full HD Videos at the same time and didn’t notice any lag. For convenience, the unit can be mounted on the back of a screen with a Shuttle VESA mounting kit.

The top left hand screen demonstrated the use of Twitter, Foursquare, News and Weather feeds, and the ability to show real time video (USB Camera) as an input source.

The top right hand screen demonstrated the use of Advertise Me’s custom built SMS solution. This digital signage solution enabled visitors to select a music video clip from a list by texting a code to a mobile number. According to the company, this application can be used with any digital signage software that can be connected to the Internet and it’s use can be applied in any industry. Advertise Me also used this solution to distribute the PADS demo key via SMS.

The bottom left hand screen played marketing videos and was also used to demonstrate the PADS software. This allowed Advertise Me to answer and show the user how easy the system is to use.

The bottom right hand screen played an image slideshow demonstrating the use of digital signage in different industries such as hospitality, education, retail and the corporate sector.

Facial recognition, hand and SMS interactivity were some of the innovative technologies being showcase at the exhibition and it is anticipated that businesses will soon adapt to these new technologies in Australia.

Advertise Me would like to thank their sponsors for their help and assistance:

• Net Display Systems
• Shuttle/Altech
• Panasonic
• Visual Sounds
• Squeak.com.au

Here’s a few more photos of the expo:

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Post tags: Chip Set, Darling Harbour Exhibition Center, Darling Harbour Exhibition Centre, Definition Lcd, Digital Signage Software, Digital Signage Solutions, Exhibition Centre Sydney, Exhibitors, Facial Recognition, Fujitsu, Input Source, Interactive Solution, Interactivity, Ion Graphics, Key Technologies, Market Sectors, Mobile Number, Music Video Clip, Netcomm, Networking Tools, Nvidia, Pc Hardware, Possibilities, Professional Software, Signage Industry, Signage Solution, social networking, Social Networks, Sydney Australia, Tradeshow, twitter, Video Usb, video wall, weather

Article Source: http://www.digitalsignageblog.com/2011/06/21/advertise-me-at-the-digital-signage-world-2011/

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The title of this post may lead you to believe that I’ll be writing about a movie but I decided to share with our readers my thoughts on the digital signage screens/hardware in the current market. This is divided between the Beauty and the Beast.

Let me explain. The Beauty are those devices that look very expensive and pleasing to the eye but functionally, the system behind it is useless. It may catch your attention at first but then when you get to know the ins and outs of the device, you’ll just put it to the side and wished you never purchased it. Then you have the Beast, which I classify as devices that look weird, ugly and cheap but is sturdy and the overall system is exactly what you want. So which one are you currently using at the moment?

In the years that I’ve been in the digital signage industry, I’ve seen so many Beauties and Beasts. We constantly receive emails from overseas businesses showcasing their products and to be honest there’s never been one that just stood out. Maybe it could be time for us to start developing our own system.

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Post tags: Beasts, Beauties, Beauty And The Beast, Beauty Beast, Beauty Or The Beast, Current Market, Digital Beauty, digital signage, hardware, Ins And Outs, Overseas Businesses, screens, Signage Industry

Article Source: http://www.digitalsignageblog.com/2011/04/29/digital-signage-beauty-or-the-beast/

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The Digital Signage Industry has collaborated to help all those in #Japan – www.dooh4relief.com. I'm so proud of my company @insteo #dooh

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Google's Eric Schmidt believes mobile will be revolutionary. Take note digital signage industry. http://vltb.com/ce92abec?8369

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Words of wisdom from Bill Gerba about the interactive display and digital signage industry http://bit.ly/fI7x9B @billgerba

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The Digital Signage Industry About To Soar http://bit.ly/gjOPz1

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It’s February so that means it’s time for Blue Pony to hit the road and travel to the Digital Signage Expo in Las Vegas! DSE is being held at the Las Vegas Convention Center February 23-24, 2011. Our team can’t wait to exhibit and spend some quality time with current and future partners. Come visit our booth C14 in the Content Pavilion to see what we’ve been up to and meet Nathan Grepke, Travis Nichols, and Jeff Dougherty. If you need to register yet, contact us for free passes to the show floor. We look forward to seeing you there!

DSE Content Pavilion Presentation
Blue Pony also has the privilege to give a presentation on digital signage content. Speaking will be Jeff Dougherty, Director of Business Development. Jeff joined Blue Pony in October 2010 with extensive experience in corporate branding and marketing for trade shows and events. Blue Pony has been creating content for the digital signage industry and an exhibitor at DSE since 2006.

Topic: “Hitting The Target”
Description: The key to effective digital signage content is identifying and hitting your target: objective, audience, and location. Once these variables are identified keep the message clear, simple, and attractive. Targeted messages lead to measurable objectives and investments.
Times: Wednesday, February 23rd 10:45am – 11:15am
Thursday, February 24th 11:30am – 12:00pm

Print PDF

Article Source: http://www.bluepony.com/events/its-almost-time-dse-2011/

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Great to see that the digital signage industry is booming….

Article Source: http://www.digitalsignageportal.com/fireboard/Introducing-your-Business/386-ReNanonation-is-hiring.html#386

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Sixteen:Nine’s Santa wish list for the digital signage industry | http://ow.ly/3sO60

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Sixteen:Nine’s Santa wish list for the digital signage industry | http://ow.ly/3sOlm

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I have been asked this question quite a number of times and thought I’d give my opinion on which areas you can make money in the digital signage industry. I have broken this up into the following areas:

Selling Hardware/Software

I believe this is an area that the majority of the IT and AV companies are getting into which has now become over saturated and too competitive. With the growing number of digital signage manufacturers and developers, choosing the right solution is also now becoming more difficult. There are too many options available on the market. Each system has it’s own features and issues so choosing the most suitable solution has now become more difficult. I don’t believe there is a one size fits all solution on the market and please don’t try to convince me. I’ve seen and tested quite a number of products, both hardware and software packages and they seem to be either too limited in it’s capabilities or too comprehensive which equates to being too expensive. If you’re starting a business in the digital signage industry, selling hardware and software packages is not where the bulk of the money is unless you started at the early stages of the digital signage boom, or if you became a distributor of a well know digital signage company in your country. I don’t believe resellers make a lot of money just by selling another company’s equipment or software.

Now if you’re thinking of developing your own player then that’s worse. You’re going to struggle selling and and penetrating the market unless your solution is innovative and different from the others.

Maintenance

This is an area or service you would generally offer to clients who are purchasing hardware and software. The only drama is that a large percentage of clients do not think or budget for this particular service. It’s pretty much like selling life insurance to someone who doesn’t want it so if you have a good sales pitch and provide your client with this service then you may be able to earn some yearly revenue. The only catch is to make sure your hardware is reliable so that you don’t have to spend the time, money and resources to replace failed equipment. If its software, you may be able to charge an additional fee for upgrades and maintaining patches etc. I don’t believe there’s much money to earn from this aspect of the digital signage business.

Installations

This involves anything from installing the screen, digital signage player, configuring the software, network, cabling etc. These are one off costs and generally its for paying the labour costs – either charged per hour or per screen. So if your an installer you can make a bit of money from this but it’s not where the big $$$ are.

Content

There’s no point in installing a digital signage system if there’s no content. The saying “Content is KING” can be misinterpreted but in in the digital signage world content is important. There are different types of content e.g video, images, text, RSS feeds, MRSS feeds, news, TV and if you’re a designer, content producer or provider you can make quite a bit of money especially when content needs to be refreshed on a daily or weekly basis.  

Advertising Network

I strongly believe this is where the “secret treasure chest” is. Simply put, an advertising network is a collection of screens and an operator manages the contents on all of these screens. I know most advertising networks struggle in the first few years to make a reasonable profit but once they expand their screen and viewer coverage then they will be able to make a considerable amount of money. Advertisers are always looking at ways of marketing their new products and services and digital out of home advertising is an area that most advertisers are looking at spending their marketing dollars.

Building a advertising network can become costly at first (the operator covers the costs of all of the above areas) but the ROI is high if done well. It will be the most difficult and the most challenging but at the same time it will be the most rewarding.

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Post tags: Advertising Network, Boom, Budget, Business Selling, Capabilities, Design Content, Developers, digital signage, Hardware And Software, Hardware Software, Insurance, Maintenance, Maintenance Costs, Marketing Your Product, Options, Product Maintenance, Resellers, Right Solution, Sales Pitch, Selling Life Insurance, Show Me The Money, Signage Company, Signage Industry, Software Packages, Suitable Solution

Article Source: http://www.digitalsignageblog.com/2010/12/17/show-me-the-money-digital-signage/

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Looks like there is another job posting for the digital signage industry. This job is based in Denver Colorado and its for a Senior Product Line Manager. According to the website getdigitaljobs.com the employer is Harris Digital Signage and this is the job post: (If you’re interested visit the website here)

Harris Digital Signage is looking for an experienced and technical Senior Product Line Manager to manage Harris? Digital Signage solution and products. In this role, you will be a member of a dynamic team with a start-up mentality to innovate and drive the direction of the Harris Digital Signage Solution for Digital-Out-of-Home networks. If you are a highly motivated individual with a proven track record and looking to bring innovative solutions to the market, you don?t want to miss this great opportunity. 

While managing a team of two product managers, gather, prioritize, and document solution requirements and validate value proposition 
Lead cross-functional team in concept development, new product introduction and lifecycle management for Harris? Digital Signage solution 
Communicate and refine solution requirements with development team, and successfully guide product design, implementation, testing, and maintenance. 
Analyze market and business trends, and develop solution requirements and roadmap plans to deliver to future market needs across a variable set of target verticals 
Manage cross-functional relationships for the development of new products – including working with engineering, manufacturing, finance, and operations. 
Participate on relevant standards committees and help to ensure product compliance with industry standards and regulatory requirements 
Accountable for program metrics, including roadmap development, schedule, cost analysis, pricing analysis, product forecasting, product quality, and customer satisfaction 
Present technology, product, and roadmap to key audiences, including customers, partners, and internal groups. 

Qualifications: 
* Undergraduate degree in Business, Computer Science, Engineering, or related technical field. 
* 5+ years of technical Product Management and/or technology marketing experience with 2+ years in a supervisory capacity 
* 5+ years of expereince hiring, managing and developing a great team 
* 5+ years of expereince in delivering products and services in a high growth environment 
* 5+ years of expereince with technical concepts, managing tradeoffs and evaluating opportunistic new ideas with internal and external partners 

Preferred Additional Skills: 
* MBA and/or advanced degree highly desirable 
* Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions 
* Strengths in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask 
* Ability to work cross-functionally across many internal teams 
* Prior experience in Digital Signage, DOOH is preferred

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Post tags: Design Implementation, digital signage, Document Solution, Dynamic Team, Functional Relationships, Functional Team, Future Market, Managing A Team, New Product Introduction, Present Technology, Product Compliance, Product Managers, Program Metrics, Proven Track Record, Relevant Standards, Roadmap Plans, Signage Industry, Signage Solution, Solution Requirements, Target

Article Source: http://www.digitalsignageblog.com/2010/12/04/senior-product-line-manager-for-digital-signage/

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Halloween Signage – the true nightmare of all who works in digital signage industry! )) http://plixi.com/p/54142151

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I came across another digital signage job today and from this I can sense the digital signage industry is booming in some parts of the world. This is probably the second job posting I saw this month advertising for a digital signage job in LA. The first was posted by one of our readers (Frank) – see the post here. The job is for a Regional Sales Manager in Los Angeles for  a company called InlineAdz. It pays US$75k which is not too bad since it include commission etc. The job can be found here and good luck to those who are applying.

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Post tags: Advertising Job, digital signage, good luck, Job Posting, Post Job, Regional Sales Manager, Second Job, Signage Industry

Article Source: http://www.digitalsignageblog.com/2010/10/30/digital-signage-job-in-la-as-regional-sales-manager/

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Area Sales Rep – Regional Manager $75k – Digital Signage Industry – InLineAdz, Inc. – Asheville, NC http://bit.ly/9dAB9k

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