Friday, May 18, 2012

Digital Signage Articles

All the digital signage articles in one location – use the hash tag #digitalsignagearticles.com in twitter to display your articles here

Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?32608

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RT @DoohNews: 7 Million Screens: Making Sense of Digital Signage Growth Rates http://goo.gl/fb/KhmJc #DigitalSignage

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Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?27194

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This article discusses how digital signage screens need to be protected in the summer from sunlight and heat jus… http://bit.ly/jkLX0u

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Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?23669

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Growing use of Digital Signage around College and University—Australian Examples: Digital signage screens are no… http://bit.ly/lvYUpb

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Hello, we are a new company offer digial signage templates for your screens. Please visit our at www.digitalsignagezoo.com. it is subscription based site and you can download as many templates as you want and we will keep adding new templates every month.

thanks…

Article Source: http://www.digitalsignageportal.com/fireboard/Introducing-your-Business/403-Digital-Signage-Templates.html#403

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Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?17533

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Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?17364

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Digital Signage Beauty or the Beast

Posted by digitalsignageblog On April - 29 - 2011

The title of this post may lead you to believe that I’ll be writing about a movie but I decided to share with our readers my thoughts on the digital signage screens/hardware in the current market. This is divided between the Beauty and the Beast.

Let me explain. The Beauty are those devices that look very expensive and pleasing to the eye but functionally, the system behind it is useless. It may catch your attention at first but then when you get to know the ins and outs of the device, you’ll just put it to the side and wished you never purchased it. Then you have the Beast, which I classify as devices that look weird, ugly and cheap but is sturdy and the overall system is exactly what you want. So which one are you currently using at the moment?

In the years that I’ve been in the digital signage industry, I’ve seen so many Beauties and Beasts. We constantly receive emails from overseas businesses showcasing their products and to be honest there’s never been one that just stood out. Maybe it could be time for us to start developing our own system.


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Article Source: http://www.digitalsignageblog.com/2011/04/29/digital-signage-beauty-or-the-beast/

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Use of Omnivex Digital Signage Software Expands to FIDS Screens at Vancouver … ⸗ http://goo.gl/fb/y6oYd

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Use of Omnivex Digital Signage Software Expands to FIDS Screens at Vancouver … http://bit.ly/isE1OE

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Use of Omnivex Digital Signage Software Expands to FIDS Screens at Vancouver … – San Francisc… http://iadea.tw/LdbhT #DigitalSignage

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Digital signage should be far more than screens on walls http://vltb.com/e2b9fe5f?14858

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Tender Supply Of Digital Signage System At Olkaria

Posted by digitalsignageblog On April - 13 - 2011

I’m not sure whether most of you have seen this tender before but I thought I’d better share it with you all. It appears a Utility company (Kenya Electricity Generating Company Limited) is looking for a company to supply a digital signage system for several of their power stations. The date of the submission will be open on the 21st April 2011.

There’s not much detail about the number of screens or what they are looking for and good luck to those that are applying for the tender. Here’s the link to the tender information. http://www.hellotrade.com/tenders/details/328898614/


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Article Source: http://www.digitalsignageblog.com/2011/04/12/tender-supply-of-digital-signage-system-at-olkaria/

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Digital signage screens help improve the visibility of Cotswold Canals Trust. ⸗ http://goo.gl/fb/FtNws

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Confusion between Landscape vs Portrait content

Posted by digitalsignageblog On April - 4 - 2011
landscape portrait screens

Our showroom screens

Last week I had a brief discussion with one of my colleagues about the confusion between Landscape vs Portrait content and the extra effort required to maintain content on these two types of layouts. In a digital signage network with screens in both landscape and portrait orientations, it can be quite confusing for the content creator who maintains a large network of screens. On a landscape screen you create landscape designs and for portrait screens you create portrait designs. Well, I mentioned to him that most administrators of the digital signage network may not be able to easily distinguish the difference especially if the network group of a digital signage screens are a mix and do the clients really understand the extra effort (may even cost) required.

There are some digital signage solutions that are just able to automatically rotate and crop the content so that it fits on the screen no matter if it’s landscape or portrait but in the case where your digital signage system doesn’t have this feature, what do you do? To solve this issue you need to have two sets of designs or templates – one in landscape and then one in portrait.Then, when scheduling the content the administrator needs to work out which screens will use the landscape content and which ones will use the portrait content. If you have more than 20 screens with a mix of landscape and portrait screen this can be a very tedious task. I guess if you have setup your screens to be within a group e.g Landscape screens, Portrait screens then this task may be easier but at the end of the day does your network require both screen orientations? If not, I would say stick with one type of screen orientation to minimise administration and design efforts.

As digital signage solution providers we provide consultancy services and help them understand the benefits and pitfalls of maintaining a digital signage solution.


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Article Source: http://www.digitalsignageblog.com/2011/04/04/confusion-between-landscape-vs-portrait-content/

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digital signage is the new technology used in most of the technology installations to give more clarity to attract customers. Giving digital signage to screens and monitors will give better clarity and better resolutions to everyone’s eye. Thanks for sharing such an informative post regarding digital signage.

Article Source: http://www.digitalsignageblog.com/2011/03/24/digital-signage-klipsthe-importance-of-a-good-screen/comment-page-1/#comment-51186

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Digital Signage Klips:The importance of a good screen

Posted by digitalsignageblog On March - 25 - 2011

Here’s an example of why it is important to invest in a good screen and I’ll give two examples I saw at Darling Harbour in Sydney Australia. The first example is an LCD screen in Sydney Wildlife World that was relocated from the inside of the reception area to the front. I think the company realised that the location of the screen is important and that visitors walking past did not notice the screens when it was located at the back of the reception area. It is now located at the front closer to were most of the traffic is. Besides one set of the screens being too low (I think this is an OH&S issue – I could almost touch the bottom of the screen with my head) the quality of the screen was pretty bad – have a look at the below picture. I could hardly see the content on the screen even when standing right in front of the screen. I think it’s time for a replacement – please call us if you’re reading this and want it replaced.

Digital Signage Sydney Wildlife LCD Screens

 

The second example is from Sydney Aquarium, which is just around the corner from the Sydney Wildlife. They recently installed multiple digital signage screens at the front of their reception area. From far away, you can clearly see the content of the screen. The colours on the screen is bright compared to the previous example. It’s eye catching and that’s what most digital signage installers need to think about i.e how can I make my screens get noticed. In total they had 5 screens, 4 in landscape and 1 in portrait. My suggestion would be to use a digital menu board at their food counter.

Digital Signage at Sydney Aquarium


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Article Source: http://www.digitalsignageblog.com/2011/03/24/digital-signage-klipsthe-importance-of-a-good-screen/

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top #digitalsignage tips for #retailers http://bit.ly/hBot9D #screens #affichage #SME

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Digital Signage and audience measurement tools

Posted by digitalsignageblog On March - 11 - 2011

Last year we noticed a number of companies launching their audience measurements tools as part of their digital signage solution. The solution normally consists of a digital screen, server, digital signage player and a webcam. By using the webcam, the software tool detects and counts the number of people who are looking at the screen. For some solutions, it can even go beyond just tracking this number and determine what gender and age the person that looked at the screen was.
You may be asking yourself, “Do I really need this solution?”. If you’re a marketing or advertising company then yes, this information is critical. Using raw data and number to present to your advertisers will make a compelling reason why they should advertise on your screens.
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.


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Article Source: http://www.digitalsignageblog.com/2011/03/09/digital-signage-and-audience-measurement-tools/

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Digital Signage, Commercial and Consumer Grade Screens – The Difference http://bit.ly/hMF3LK

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Successful Digital Signage at Bach Real Estate

Posted by digitalsignageblog On February - 21 - 2011


bach real estate digital signageWe were proud and honoured to be have been involved with the implementation of a digital signage solution for Bach Real Estate.

About Bach Real Estate

Bach Real Estate Bach Real Estate was established by Le and Nina Bach in a quest to provide a personalised and genuine level of service to vendors, buyers, landlords and tenants alike in the residential property industry.

After years of running their own successful businesses, it has always been Le and Nina’s intention to get into the property industry. Through their own experiences in dealing with various real estate agents in buying and selling properties, they saw that there was great room for improvement in the standard of delivering property services.

After a few light discussions on the ordinary services provided by real estate agents, serious research was conducted to establish if there was such a gap in the industry. This was the driving force that led the establishment of Bach Real Estate – to fill the gap in the quality of services that exist.

Bach Real Estate’s mission is to provide integrity in their services – that is being Committed in doing what they say. In working with their clients, they are Determined to understand the needs and achieving the Results that the clients want.

The requirements

Being a young and innovative business, Bach Real Estate wanted to stand out from their competitors and use the latest digital technology to their advantage whilst being very conscious on the environment. Instead of using the traditional static paper based property listings at the front of their office, Bach Real Estate engaged advertise me to install a digital signage solution that would engage and attract attention from people walking past. The solution needed to display property listings, advertisements and marketing materials.

The solution

The solution we provided is simple, affordable and scalable. Two 46″ LED screens with a built in ad player was installed at the front of their office and this solution allows the business to eventually expand to an enterprise network down the track.

The ad player allows the business to play videos, text and images in zones or as a full screen. What makes this solution different is the ability to have PIP (Picture in Picture) as one of the zones and also gives the ability for an external video source (using HDMI, VGA, Svideo) to be connected to the screen.

In addition, the ceiling poles were customised to suit the location of the screens.

real estate ceiling poles

We wish Bach Real Estate all the best with their business and their future ventures.

Here’s some fun and interesting images of the opening day:

digital signage real estate digital signage real estate

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So impressed with how Swimco has utilized digital signage. Large screens stratigically placed inside the store so you can't help but notice…

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RT @DigSignageToday: 30-second films festival to premiere on digital signage screens around the globe in "the largest public art event ever" http://ht.ly/3O7lL

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RT @onlineweather: doSignage Offers Digital Signage Content That Makes Screens Noticeab http://weathercirculation.com/q2z (via @prettylink)

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Digital Signage Projects for 2011

Posted by digitalsignageblog On January - 22 - 2011

What a great start to 2011. This month we will be working with clients in different industries; one is a large government agency with a roll out of 17 screens and players. Another one is in the real estate industry and the last one is a University. We will blog more about each project in the next couple of weeks.
digital signage is constantly growing and becoming more popular in Australia. Let advertise me help your business realise the benefits of digital signage and digital technology.

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Digital signage Klips bunnings digital signage

Posted by digitalsignageblog On January - 19 - 2011

image

In Australia, we love our Bunnings and we noticed how they are using small digital signage screens in their warehouse. I guess the idea is to show product video and information to people interested in the product.

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[ Introducing your Business ] : Introduction to MiniAD Interactive – by: miniAD

Posted by digitalsignageportal On January - 15 - 2011

MiniAD Interactive is a technology and marketing company located in beautiful Victoria BC Canada engaged in the business of providing affordable interactive digital advertising to local businesses in the communities across North America.

We have a manufacturer plant in China where we manufacture all our components and assembled it in Canada. All our products is CSA and CE approved and comprised of interactive digital screens ranging from 10 – 55 in size.

Our technology specialty is the ability to dispense E-Coupons to consumer’s cell phones using bluetooth, 3G and wifi for redemption at advertiser’s place of business.

This provide a measurable and trackable ROI on our advertiser’s ad campaign. Management reports can be access online through our secure server for tracking of w…

Article Source: http://www.digitalsignageportal.com/fireboard/Introducing-your-Business/384-Introduction-to-MiniAD-Interactive.html#384

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http://bit.ly/aXSszH Driving more than 500000 screens worldwide, Scala is a leading global … http://bit.ly/eOZHnx http://bit.ly/i9tqDI

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