has many advantages over traditional print advertising such as billboards and posters; in that it is more dynamic, modern and flexible.

1-Dynamic Advertising

The problem with traditional print posters and billboards is that with we are so used to seeing them they become virtually invisible, especially when they are numerous in number. Digital signage has real advantages over print media in that not only do the changing images provoke engagement, the colours and general nature of digital advertising make it more eye-catching.

2-Modernity

Another advantage of digital screens is the modern look and feel it gives an environment. Compared to posters and billboards that can rip, become worn and fade, digital signage always looks modern and new which can help create an i…

Article Source: http://www.digitalsignageportal.com/fireboard/Display-Screens/349-The-benefits-of-digital-signage.html#349

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Post tags: Advantage, Article Source, Billboards, Colours, Digital Advertising, Digital Signage, Images, Modernity, Nature, portal, Print Advertising, Print Posters, Screens

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I was rather surprised by the total lack of digital signage of any nature at the whole event. None of the “Bierzelte” showed any content, infotainement or advertizing, nor were displays used for wayfinding or emergency related information. I suggest to NEC to pay with displays next year, we will contribute the last mile and I am sure we will find some volunteers for the software and content.

Just for fun – have a look at this video footage to gain an impression – yes, it corresponds to all the clichées you may have had about it, but being in the middle is really a unique experience. 8000 persons in a single tent, while there are some 12 tents, some of them even bigger. The fun starts at 10am and ends at midnight, in two shifts. I made the maths with those sitting at my table about beer-only-revenue per tent/day and came to 200kEUR, and this during 15 days.

Article Source: http://minicom.blogspot.com/2009/09/oktoberfest-doesnt-like-digital-signage.html

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Post tags: Advertizing, Article Source, Batches, Beer, Consciousness, Digital Signage, Emergency Numbers, Maths, Nature, Nec, No Doubt, Oktoberfest, Tent, Tents, Video Footage, Volunteers, Wayfinding

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