Digital Signage Articles

Blue Pony created custom videos for Starmount, a retail software solutions company. Pictured here is Starmount’s booth at NRF 2012 last week; our content was displayed on three monitors in the booth.

You may notice that Starmount is not the only company on the show floor with digital signage, monitors, or interactive touch-screens. Nearly everyone is engaging their audience through digital or interactive media.

The most important thing is not how big or how many monitors are in our booth but what you are saying that matters. Content is key. A strong message can easily be heard when it is presented in the right way.

Customers want to be engaged and are willing to listen to a worthy message. Our job is take your message and turn it into captivating and exciting content that evokes your customers to respond.

Lucky for you, we’re experts in this department. Contact us today to help you put your best foot forward!

Article Source: http://www.bluepony.com/everything/are-you-engaging-your-customers/

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Some of the ponies will be leaving the stable and heading to Las Vegas March 5-7 for the Exhibitor Show 2012. If you are thinking about heading to the show, we have FREE VIP passes that will get you into the Exhibit Hall and Welcome Reception.

Click here to register for your FREE pass today!
Blue Pony special promo code: 4260

Article Source: http://www.bluepony.com/everything/free-passes-to-exhibitor-2012/

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Blue Pony designed and created several animations for Premier Healthcare’s annual conference in the midst of building a 3D projection mapping project. Here is an animation Blue Pony designed to mirror the conference’s theme for the year. This was displayed in the lobby of the conference to greet attendees.

Blue Pony, in collaboration with A&V Company and Sweetwater Sound, creatively crafted a 3D projection mapping project. The project took 8 weeks to complete with many hours of brainstorming, recording, animating, and programming, click here to view the finished piece. To learn more about this project and 3D projection mapping contact one of our team members today.

Article Source: http://www.bluepony.com/everything/1229/

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Digital Signage Magazine just announced this year’s winners of the 2011 DIGI Awards, and we made the cut. Digital Signage Magazine together with The Digital Signage Group put on the 2011 DIGI Awards. The DIGI Awards is an industry award program that recognizes the outstanding integrators, content providers and product manufacturers focusing on digital signage.

Blue Pony won a DIGI for Best Ambient Content for our 9/11 10th Anniversary Tribute. The lead designer on this project was Talitha Shipman, who illustrated and animated the video. Talitha spent a lot of time researching about the factual events and families effected on this tragic day in American history. Read a reaction Talitha wrote of her findings and trials while creating the video here.

Congratulations to all the 2011 DIGI Award Winners and those involved in these projects!

Article Source: http://www.bluepony.com/everything/blue-pony-wins-a-digi-award/

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Our sister company, WaveCradle, hit a major milestone yesterday by selling their 500th WaveCradle!   WaveCradle originated from a our owner’s passion for his iPhone and one of his crazy ideas to build a sound enhancing stand.   Click here to learn more about the WaveCradle.   Check out our rendering of what we believe the iPhone 5 will look like in 2012.

Article Source: http://www.bluepony.com/everything/congrats-to-wavecradle-for-hitting-milestone/

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Blue Pony recently created an interactive version of a Hawker Beechcraft iPad Application for a 60” screen at National Business Aviation Association 2011. The finished product was an in-depth gallery for users to experience features and specifications of Hawker Beechcraft’s debuting aircraft. Users could easily select specific information such as range, interior and exterior design, performance, and capabilities of the newest models.

The video here captures what the interactive touchscreen looked like and how it functioned on the show floor for a short moment.

Article Source: http://www.bluepony.com/everything/hawker-beechcraft-touchscreen-application/

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Drumroll please! Blue Pony designed an animated TV commercial for UpgradeNow.Org, the first project Blue Pony has created for television broadcasting. One of Blue Pony’s designers used text-driven animation to create clean, simple, and energetic commercials. Here you will find three 10-second commercials promoting healthier habits by UpgradeNow.Org.

Animation is such a dynamic tool in advertising because it can build a brand. This is an example of text-driven animation which really means we integrated text, logos or pictures, audio, and content. The key is making sure all of those components communicate the exact message you want your customers to hear.

Check out a few of our other animation-based projects: Biomet Comic, Remembering 9/11, and Starmount Systems!

Article Source: http://www.bluepony.com/everything/upgradenow-org-tv-commercial/

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Blue Pony has created several digitally enhanced promotions and advertisements for the Cache Creek Casino in northern California, near the Sacramento and the bay area.

Each ad clearly displayed the week’s or month’s special winnings and prizes and was put on display around the casino floor. The digital signage caught guest’s attention and attracted them to the games and tables that offered the week’s largest prize offerings. Overall, the content was a fun, appropriate, and effective way to communicate to the casino’s guests the directed message.

To find out how Blue Pony can communicate your message to your audience, contact us at info@bluepony.com!

Article Source: http://www.bluepony.com/everything/cache-creek-casino-promos/

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The Super Dentists, located in San Diego County, California came to Blue Pony with a large request. They desired to create a digital interface that would incorporate their entire practice and initiatives. The Super Dentists is a pediatric dentist and orthodontist, serving both children and adult. They have created a denistry practice that is a child’s dreamland. Walking into the office takes you into one of two worlds: a fairy dreamland and utopian outerspace. The office has video games, a dress-up station, games, videos for guests. The Super Dentist is also visable inthe social media world via Twitter, Facebook, and through their own blog.

In order to tie all of these features together, Blue Pony built a customized interface with four main sections. The largest section plays The Super Denists videos from YouTube and other video coverage. Another section features reviews written by their patients and guests. A third section loops The Super Dentists’ three social media sites: Facebook posts and comments, Twitter activity, and their personal blog posts. Lastly, there is a section of the interface that showcases before and after pictures of patients smiles to make the interface more personal.
The content was displayed on the two main screens in their lobby to meet and greet guests, and provide digital content for patients as they wait for their appointments.

The overall goal for the project was to increase patients’ awareness of all the mediums of social media The Super Dentist is involved in, to promote their fun and playful environment, and inform patients of events and ways The Super Dentist is involved in their community. The interface was meant to communicate and educate exactly who the The Super Dentist is and how they are working to serve their patients in the possible way.

There was a lot going on in the project, and Blue Pony worked hard to find the best ways to blend the many functions into one, seamless interface. The client was more than pleased with the end product. They were impressed by the way Blue Pony was able to incorporate all of their wants and ideas into a project that compliments their brand and personality.

Article Source: http://www.bluepony.com/everything/customized-interface-for-the-super-dentist/

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Congratulations to the Blue Pony team for a record sales month in October. They have done some incredible work on big projects and their ability to grow and deliver day in and day out has been impressive. The projects for the month included a job for Hawker Beechcraft on a military variety of the King Air line of planes.
Great job everyone!!

Article Source: http://www.bluepony.com/everything/congrats-to-blue-pony/

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A local radio station, Remedy FM, came to Blue Pony to incorporate their logo and branding throughout their many online offerings. Blue Pony created this short 3D logo animation to display Remedy’s playful logo character “Med”, which is played at the beginning of their videos and on their site.

Logo animations are an easy way to bring attention to you and your business whether that be on your own website, online advertisements, corporate events and meetings, or internally on digital signage. Contact Blue Pony today and see what we can do for you!

Article Source: http://www.bluepony.com/everything/remedy-fm-3d-logo-animation/

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We compiled this demo reel of various projects we have completed for company meetings, events, trade shows, sales presentation, and interactive experiences. For a more in-depth look at Blue Pony’s recent projects, click here to visit our portfolio.

Article Source: http://www.bluepony.com/everything/blue-pony-demo-2011/

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The Biomet Sports Medicine Sales Team gathered this year in celebration of their 20 years of excellent service, as well as to begin planning for 2012. This year they contacted Blue Pony to find a new way to pump up the sales team…with a comic-themed video. Blue Pony illustrated the entire comic from start to finish. We created personalized “heros” and “villains” for the comic dual between competing product brands.
The comic was a dream come true for the sales manager, who surprised the staff with the themed, week-long sales meeting.
Dream big, then contact Blue Pony.

Article Source: http://www.bluepony.com/everything/biomet-sports-medicine-sales-comic/

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Blue Pony designed an advertisement for the Aria Casino in Las Vegas featuring the Jean George Steakhouse. Aria came to Blue Pony desiring to create an advertisement for the restaurant that would increase brand recognition and brand recall. The casino had implemented other digital signage advertisements for the restaurant, but the message was not being communicated to its viewers. Blue Pony’s goal was to incorporate the Jean George logo in as many ways throughout the advertisement in hopes of informing guests of the steakhouse and promoting its unique atmosphere. Aria wanted to provide viewers with a snapshot of what a fine dining experience would look like at the Jean George Steakhouse within the video, because they felt that their previous efforts did not showcase the restaurant’s originality.

The digital signage was displayed among various screens within the casino, on end-caps, and throughout the hotel. The advertisement began running on the casino’s digital signage network in May 2011.

Aria had previously had an advertisement for the restaurant, but they were not achieving their desired results; guests did not recognize the restaurant’s brand, nor did they know about the unique dining experience it offered. Blue Pony was faced with the challenge of incorporating the Jean George Steakhouse logo, a bull’s nose, into the video in a repetitive, recognizable way without it appearing overdone.

The advertisement also needed to fit into the environment of the casino and hotel, and be able to communicate with many audiences due to the amount of locations this digital signage would be viewed.

To overcome the challenges we faced with this particular project, the Blue Pony design team was intentional with every detail, transition, and special effect to reflect the Jean George Steakhouse logo and brand. The images and scenes within the video communicated more than a restaurant’s design, it encompassed the temperature, mood, and environment of a dining experience. This allowed the video to be transcendent of the room it was viewed within; it attracted and communicated with more than one crowd or one audience.

Article Source: http://www.bluepony.com/everything/jean-george-steakhouse/

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Blue Pony’s Digital Graphic Artist, Brandon Geisel, recently created short, powerful motion graphics for video production intended to be used in Notre Dame’s Advanced Diagnostics & Therapeutics program presentation. Blue Pony developed the audio and visual content within the short segment.

Contact us to learn how Blue Pony can make you stand out for your next big production. We’re here to make YOU look good!

Article Source: http://www.bluepony.com/everything/notre-dame-presentation-template/

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Take some time to view a few shots of Blue Pony’s content in action at a convenience store in Vero Beach, Florida. The company put up four monitors in the store as a test to see what the effects of digital signage would be in their convenience store. Sales increased between 30-100% for the products advertised as a result of our work. Now that is something to talk about!

Article Source: http://www.bluepony.com/everything/content-in-action/

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We at Blue Pony have been hard at work on a new video created for our sister company, Wave Cradle. The video offers a glimpse of what the professionals at Wave Cradle believe about the new iPhone 5 design and function. Get a sneak peak of what Apple has in store for you!

Article Source: http://www.bluepony.com/everything/iphone-5-review-by-wave-cradle/

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Blue Pony’s design team has created the second of many “How-To” videos with good ‘ol Abe. Abraham Lincoln, renowned for his animal magnetism, savvy sense of style, and all around statuesque appearance, relinquishes the secrets to looking so good that he has been keeping under his stove pipe all these years. 

Article Source: http://www.bluepony.com/everything/how-to-look-good-by-abe-lincoln/

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The ten-year anniversary of 9/11 is upon us. This day was a moment in time many of us will never forget. We at Blue Pony have created a video in memory of the loved ones who were lost and in honor of those brave souls who served on that tragic day.

During the production of this video, our team shifted through many emotions as we looked at some of the personal details of this tragedy. We remember many details surrounding those catastophic moments. Feel free to share with us your memories of this tragic day in American history.

Here is our tribute to all those affected.

Article Source: http://www.bluepony.com/everything/911-anniversary-tribute/

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Should dayparting be a part of your digital signage deployment?

Dayparting is something that television and radio have been practicing for years, so why doesn’t digital signage always take the extra time to daypart as they do? What is dayparting? Dayparting is the act of scheduling specific ads to play at a specific time, to target a specific audience. For example, a coffee shop ad is much more appropriate in the morning whereas a Happy Hour ad would be much more effective later in the day. We have been encouraging our Digital Signage clients to use dayparting if it is relevant for their deployment and Media Signage gives us the tools to do so. The Media Signage software enables you to create complex campaigns, do advanced campaign scheduling, dayparting, and has many other great features. To learn more about dayparting or the Media Signage Software please contact Blue Pony.

Article Source: http://www.bluepony.com/everything/is-dayparting-for-you/

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The Designers at Blue Pony have put their heads together to come up with the first of many “How To’s” with Abe Lincoln. We wanted something that we could share with our friends, family, and clients to give them a good laugh. To share the video use the link below and don’t forget to follow Blue Pony for upcoming “How To’s” with Abe Lincoln.

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3D mapping is a growing technology used in a variety of applications. It involves projecting an animation or image onto a 3D surface. Blue Pony, in collaboration with A&V Company and Sweetwater Sound, completed a project last month involving this exciting technology for Premier Healthcare’s annual conference. The project took 8 weeks to complete with many hours of brainstorming, recording, animating, and programming. All team members took part in a weekly conference call to discuss ideas and present the status of their progress.

Initial meetings involved discussing the message, style, and visual ideas with Premier in order to meet their objective for the video. Sweetwater Sound wrote original song lyrics and instrumentation, and produced the record. A&V Company was the production company in charge of stage set-up and equipment installation and selection. Blue Pony coordinated all efforts and designed the visuals. This included conceptual development, illustrated storyboards, 2D and 3D animation techniques and video assembly. The completed video was then projected and mapped onto 3 dimensional stage walls. Blue Pony thoroughly enjoyed working on this project and having a team member on-site to see the video come to life at the conference. To learn more about this project and 3D projection mapping contact one of our team members today.

Premier Healthcare Conference from Blue Pony Motion Design on Vimeo.

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Article Source: http://www.bluepony.com/everything/3d-mapping-experience/

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Independence Day – Military Tribute!
Check out the video above created in honor of all those who have served and to their loved ones who shared them with us. The Blue Pony staff thanks you for your sacrifice for our freedom.

Holiday Hours!
The Blue Pony office will be closed Monday, July 4, 2011 in observation of Independence Day. We hope you have a safe and happy holiday.

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Check out the new video we developed for our sister company, Wave Cradle. Wave Cradle is a sound enhancing stand for your iPhone. Blue Pony designed the company logo, built a 3D model of the stand, and animated the video for the company website. For more information check out the site www.wavecradle.com or watch the video below.

Wavecradle from Blue Pony Motion Design on Vimeo.

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Article Source: http://www.bluepony.com/everything/cool-new-product-and-video/

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Blue Pony has won an Addy Award for the second year in a row! We received a Silver Addy in the Video Sales Presentation category for a Brand Stinger created for Starmount Systems. Starmount is a leading provider of connected commerce solutions, from software for digital signage, interactive kiosks, and mobile devices to integration and implementation of point-of-service applications. Clever text animation paired with a hip soundtrack showcased Starmount’s many strengths. It was a hit with the folks at Starmount and we’re glad it scored big with the Addy judges too. We can’t wait until next year to showcase even more amazing Blue Pony content!

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It’s February so that means it’s time for Blue Pony to hit the road and travel to the Digital Signage Expo in Las Vegas! DSE is being held at the Las Vegas Convention Center February 23-24, 2011. Our team can’t wait to exhibit and spend some quality time with current and future partners. Come visit our booth C14 in the Content Pavilion to see what we’ve been up to and meet Nathan Grepke, Travis Nichols, and Jeff Dougherty. If you need to register yet, contact us for free passes to the show floor. We look forward to seeing you there!

DSE Content Pavilion Presentation
Blue Pony also has the privilege to give a presentation on digital signage content. Speaking will be Jeff Dougherty, Director of Business Development. Jeff joined Blue Pony in October 2010 with extensive experience in corporate branding and marketing for trade shows and events. Blue Pony has been creating content for the digital signage industry and an exhibitor at DSE since 2006.

Topic: “Hitting The Target”
Description: The key to effective digital signage content is identifying and hitting your target: objective, audience, and location. Once these variables are identified keep the message clear, simple, and attractive. Targeted messages lead to measurable objectives and investments.
Times: Wednesday, February 23rd 10:45am – 11:15am
Thursday, February 24th 11:30am – 12:00pm

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Article Source: http://www.bluepony.com/events/its-almost-time-dse-2011/

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Blue Pony’s latest project called for a very cool 5.1 surround sound audio track. The request for surround sound doesn’t come in very often so it was fun to put this project together. The piece replicated a Formula 1 race; creating an audience experience with simulated sights and sounds alternating perspectives between being the driver and sitting in the fourth row of the stands. Gathering sounds, studying race footage, and dreaming of being a race car driver were all crucial components to this project. It was exciting to hear it played back in my own home theater but it was exhilarating to hear it through a SERIOUS system live at our client’s big event. Oh, forgot to mention, we built some really sweet visuals to bring the experience to life too!

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Article Source: http://www.bluepony.com/everything/5-1-surround-sound/

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Looking to buy stock content? Not sure which resolution or output file you will need for multiple scenarios? Blue Pony has a standing offer to purchase our entire stock content library for a great price. Our library includes roughly 350 computer-generated animations. All our output files (standard and high definition) are included on an external hard drive, so you can access them quickly and transport them to all your events. Check out clip previews at www.bluepony.com/stock. The price? $1600, with free ground shipping to the contiguous United States.

What you get:
LaCie Rugged Hard Drive 250GB
345 Full Motion Clips (Includes the following formats)
640×480 MPEG2
640×480 PhotoJPEG MOV
720×480 AVI
1280×720 MPEG2
1280×720 PhotoJPEG MOV
1280×720 WMV

Free Ground Shipping to Contiguous United States
Free Access to Online Directory

How to Buy:
Call us at 260.969.1020
Contact us online.

Article Source: http://www.bluepony.com/everything/own-the-entire-blue-pony-stock-library-today/

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When Jim Salen from Projection Presentation Technologies came to us with an idea for the American Association of Pediatrics Annual Conference intro animation, he told us he wanted to do something different.  Little did we know that “different” would evolve into perhaps the most complex animation we’ve ever created here at Blue Pony.  As designers we’re always challenging ourselves to learn new techniques and to push the limits of our creative abilities.  When Jim described his story idea, a baby who finds a tiny pine cone in the Redwood Forest and then grows throughout the years along with the tree, we knew we’d need to take a different approach to find a way to make his dream come to life.

We started with static storyboards and then moved to animatics (a moving storyboard) to work out camera angles and timing.   After several rounds of revisions we had a solid concept that the client was excited about.

Now we just needed to figure out what kind of technique to use.  Usually, we create content using existing assets like stock photography and design elements.  Due to the complexity of the story and the need for our little baby to age throughout the animation, we decided to create all the elements ourselves.  We hand drew everything, from the forest backgrounds to the baby.  Then we imported the drawings into AfterEffects and created puppets that could be key frame animated.  It was a time consuming and detailed process, but it was worth it.  Creating everything ourselves allowed us to dream big.

When we had completed the animation, we added in music and sound effects to complete the effect.  The clients loved the finished product and we were excited to have been able to work on a project that allowed us to flex our creative muscles.

American Association of Pediatrics from Blue Pony Motion Design.

Article Source: http://www.bluepony.com/everything/babes-in-the-woods/

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Our partnership with LG is primed and ready. We have the same LG system as the customers positioning us for complete compatibility and quality control. We are ready! Bring on your content requests for this great new system! Contact us for more info on this great offering, but do please, read on!

Digital Signage Today Article

Article Source: http://www.bluepony.com/everything/blue-pony-sighting-in-digital-signage-today-article/

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