Digital Signage Articles

Blue Pony designed an advertisement for the Aria Casino in Las Vegas featuring the Jean George Steakhouse. Aria came to Blue Pony desiring to create an advertisement for the restaurant that would increase brand recognition and brand recall. The casino had implemented other digital signage advertisements for the restaurant, but the message was not being communicated to its viewers. Blue Pony’s goal was to incorporate the Jean George logo in as many ways throughout the advertisement in hopes of informing guests of the steakhouse and promoting its unique atmosphere. Aria wanted to provide viewers with a snapshot of what a fine dining experience would look like at the Jean George Steakhouse within the video, because they felt that their previous efforts did not showcase the restaurant’s originality.

The digital signage was displayed among various screens within the casino, on end-caps, and throughout the hotel. The advertisement began running on the casino’s digital signage network in May 2011.

Aria had previously had an advertisement for the restaurant, but they were not achieving their desired results; guests did not recognize the restaurant’s brand, nor did they know about the unique dining experience it offered. Blue Pony was faced with the challenge of incorporating the Jean George Steakhouse logo, a bull’s nose, into the video in a repetitive, recognizable way without it appearing overdone.

The advertisement also needed to fit into the environment of the casino and hotel, and be able to communicate with many audiences due to the amount of locations this digital signage would be viewed.

To overcome the challenges we faced with this particular project, the Blue Pony design team was intentional with every detail, transition, and special effect to reflect the Jean George Steakhouse logo and brand. The images and scenes within the video communicated more than a restaurant’s design, it encompassed the temperature, mood, and environment of a dining experience. This allowed the video to be transcendent of the room it was viewed within; it attracted and communicated with more than one crowd or one audience.

Article Source: http://www.bluepony.com/everything/jean-george-steakhouse/

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RT @ChristieDigital: Christie #MicroTiles teamed up with RIM’s @BlackBerry #Playbook to wow audiences at Milan Design Week 2011 http://goo.gl/RSq4H

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Written by Guest Blogger: Drake MacDonald from ConstructionManagement.net

In recent years, large-scale digital signs have become one of most popular forms of advertising and communication. This is largely due to the fact that these signs seem to be an incredibly effective way of reaching consumers. By using large electronic screens, advertisers and businesses are able to quickly and efficiently send messages to passersby walking on the street or driving in the cars. Not only that, but these signs also allow businesses to send targeted messages to consumers at specific locations and times. Clearly, the benefits of large-scale digital signs are endless. Yet, their seemingly complicated nature may cause you to be hesitant about constructing one of your own. However, the truth is creating such a sign is far less complicated than you might think. In fact, you don’t even need construction management experience to get a sign up and running and start attracting more customers to your store.(…)
Read the rest of Construction for Large-scale Digital Signage (566 words)

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Article Source: http://www.digitalsignageblog.com/2011/03/04/construction-for-large-scale-digital-signage/

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When I think about digital media out of home, I think of a personalized experience that strengthens a company’s brand with their desired target audience. Do you think that traditional advertising techniques will be well received by audiences engaging with digital signage?

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Digital Signage – Dayparting Makes a Big Difference – Matching messages to the interests and needs of audiences as … http://ow.ly/16fhq7

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RT @analogweb: A Case for Digital Signage: Five Ways It Can Boost Sales, Better Communicate With Audiences http://bit.ly/71gRCl

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Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

Visit us advertiseme.com.au

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