Digital Signage Articles

Blue Pony designed an advertisement for the Aria Casino in Las Vegas featuring the Jean George Steakhouse. Aria came to Blue Pony desiring to create an advertisement for the restaurant that would increase brand recognition and brand recall. The casino had implemented other digital signage advertisements for the restaurant, but the message was not being communicated to its viewers. Blue Pony’s goal was to incorporate the Jean George logo in as many ways throughout the advertisement in hopes of informing guests of the steakhouse and promoting its unique atmosphere. Aria wanted to provide viewers with a snapshot of what a fine dining experience would look like at the Jean George Steakhouse within the video, because they felt that their previous efforts did not showcase the restaurant’s originality.

The digital signage was displayed among various screens within the casino, on end-caps, and throughout the hotel. The advertisement began running on the casino’s digital signage network in May 2011.

Aria had previously had an advertisement for the restaurant, but they were not achieving their desired results; guests did not recognize the restaurant’s brand, nor did they know about the unique dining experience it offered. Blue Pony was faced with the challenge of incorporating the Jean George Steakhouse logo, a bull’s nose, into the video in a repetitive, recognizable way without it appearing overdone.

The advertisement also needed to fit into the environment of the casino and hotel, and be able to communicate with many audiences due to the amount of locations this digital signage would be viewed.

To overcome the challenges we faced with this particular project, the Blue Pony design team was intentional with every detail, transition, and special effect to reflect the Jean George Steakhouse logo and brand. The images and scenes within the video communicated more than a restaurant’s design, it encompassed the temperature, mood, and environment of a dining experience. This allowed the video to be transcendent of the room it was viewed within; it attracted and communicated with more than one crowd or one audience.

Article Source: http://www.bluepony.com/everything/jean-george-steakhouse/

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Last week I was at my local shopping centre and noticed that they installed digital signage. The setup was as follows:
There were two 47″ LG screens hanging from the ceiling.
There was an LG player the back of the first screen
Connected to the player there was a Telstra USB 3G modem
I’m assuming this was needed for Internet connectivity
There was also a VGA splitter that connected the Video output to the second screen

Now, in terms of content and what was displayed on the screen seemed quite disappointing. There was only two ads displayed on the screen. One was the company’s own advertisement and the other was just an image.

My initial thoughts were, “How is the company making money?” and “Are the network owners already struggling to find advertisers?”

I believe this is a common issue for digital signage network startups. Most believe that having a network means that they can easily generate advertising revenue but that’s not always the case. Finding advertisers is the biggest challange easpecially if the network only has a handful of screens. Its a numbers game -most of the advertisers want exposure and they are willing to pay for it if the exposure is high.

So before jumping at the chance of setting up a digital signage network make sure you have advertisers ready to buy your advertising space…. and good luck.

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Post tags: Advertisement, advertisers, Advertising Revenue, Challange, digital signage network, digital signage networks, good luck, Handful, Initial Thoughts, Making Money, Modem, Numbers Game, screens, Shopping Centre, Startups, telstra, Vga Splitter, Video Output

Article Source: http://www.digitalsignageblog.com/2011/08/03/advertising-digital-signage-networks/

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Creating a Simple Digital Signage Advertisement http://t.co/VSwKm0U

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I stumbled across this job advertisement on elance.com and it appears a company is planning to development their own digital signage player/system. Based on the description below it looks ordinary – ie. there’s already quite a number of players that does exactly what they want so why spend more time developing your own?

I guess the main reason why anyone would develop their own system would be for flexability and satisfaction. By developing your own custom application you can design and build it the way you want it and eventually customise parts that need improvements. There’s also the satisfaction factor, knowing people are using your application gives you joy and satisfaction. Below is the job that was advertised on the elance website:

Network Distributed Media Player

The SIGNWAVE DIGITAL MEDIA PLAYER will be able to playback full screen 1920 x 1080 compressed video in the .MOV/M4V format. The user-friendly playlists can be managed by any web browser on the network. The playlist duration will be 24 hours. Scheduled spots will have the ability to playback at pre-defined times within the 24 hour schedule. All playlists are based on a 1 hour schedule. For instance if a specific spot needs to play back at 9:50am the base schedule can be interrupted to play the unique scheduled spot. Once the spot has played the original playlist will resume normal playback. Playlists can be auto-populated by selecting how many times per hour a spot will play. When a schedule is getting close to 1 hour the remaining time can be filled with content from a fill directory that contains appropriate fill content until the next hour starts. A system may consist of many playback devices (Mac Mini). The management software will have the…

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Post tags: Advertisement, Custom Application, Digital Media Player, digital signage player, Duration, Flexability, Improvements, Job, Mac Mini, Management Software, Mov, Playback Devices, Player Development, Playlists, Remaining Time, Satisfaction, Signwave, Web Browser

Article Source: http://www.digitalsignageblog.com/2010/11/17/digital-signage-player-development/

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http://www.godky.com Digital Signage – Interesting Way of Advertisement http://bit.ly/aTT68F

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Billboard technology has become more and more advanced. Digital billboards have been popping up all over the country from I-75 in Denver, CO to Manheim Pike in East Petersburg, PA. A form of still advertisement has transformed from the implementation of Digital Signage.

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Isn’t it time we transform digital signage marketing to digital signage entertainment when trying to reach our customers? Everyone agrees that engaging consumers can be challenging when utilizing digital signage but what we are all really looking to do is strike a chord with their core values.

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VERITA stands for Verifiable Targeted Advertisement. This spin-out is the vendor of a 3rd generation digital signage platform

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This is the era of electronic communication and dynamical of advertisement and communication has substantially changed, besides formal display advertisement, today digital signage is in trend. This type of advertisement has been more effective compared to the formal way of advertisement.

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This is the era of electronic communication and dynamical of advertisement and communication has substantially changed, besides formal display advertisement, today digital signage is in trend.

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Love the name of this site. everyone is blogging DS! Digital Signage – Interesting Way of Advertisement 4r8hEE !

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RT @articleck: Welcome to The New World of Advertisement – By: Tiel Holdstock Category: Hardware Digital Signage (DS) differs fro… ht …

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Welcome to The New World of Advertisement – By: Tiel Holdstock Category: Hardware Digital Signage (DS) differs fro… http://ow.ly/166LZw

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German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “Gold-digger mood is dominating the market” is more than indication of what is the interview about.

Among other things, we learn from this interview that the OVAB Europe is opening the doors for the OOH companies, which is an important move in the development of the association. Out-of-home media are today around 5-6 % digitalized. Mr. Hülsermann sees no danger in the customers getting bored with digital signage, since the information displayed is in the interest of the passengers. It can come to satiety only if the screens are running advertisement exclusively. And, last but not least, the next level of the digital signage development is in interactivity.

Good reading, I would recommend it to all our German speaking readers.

Article Source: http://minicom.blogspot.com/2009/10/ovab-europe-attractive-for-ooh.html

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Digital Signage – Interesting Way of Advertisement. http://bit.ly/jFzXi

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It’s another weekend and for this particular post we’re going to look at a fun and innovative digital signage solution in Taoyuan Airport. Basically, as you’re waling down the duty free alley in the Taoyuan airport Terminal 2, you will notice that an advertisement follows you. I’m not sure whether the ads as targeted specifically based on the gender or characteristics of the person walking past but do you find this too intrusive? Have a look at the video:

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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Post tags: Advertisement, Airport Terminal 2, digital signage, Fun, Poll Id, Signage Solution, Taiwan, Taoyuan Airport, Video Poll

Article Source: http://www.digitalsignageblog.com/2009/08/08/weekend-fun-digital-signage-that-follows-you/

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No Smoke on the Water this year, but it was equally exciting. And we saw some digital signage installations at Montreux Jazz Festival this summer. This is what I can report – attention attracting installation on Media Stage, at the central lobby of the Music and Convention Centre.

And the Miles Davis Hall did not loose the touch with contemporary technology. The screen on the stairs in front of its entrance:

And the projectors in the hall itself, playing both infos and advertisement.

Article Source: http://minicom.blogspot.com/2009/07/digital-signage-montreux-jazz-festival.html

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