Friday, March 12, 2010

Digital Signage Articles

All the digital signage articles in one location

Archive for the ‘Featured’ Category

Comment on Digital Signage Klips: Outdoor Screen by DigitalSignageBlog

Posted by digitalsignageblog On March - 11 - 2010

Thanks. Please send it to info@digitalsignageblog.com I’m interested to see what you have.

Article Source: http://www.digitalsignageblog.com/2009/12/18/digital-signage-klips-outdoor-screen/comment-page-1/#comment-26628

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Comment on Weekend Fun: Digital Signage and the Audi A4 Convertible by Tom

Posted by digitalsignageblog On March - 10 - 2010

are you talking about ads on the vehicle LCD screen?

Article Source: http://www.digitalsignageblog.com/2009/11/21/weekend-fun-digital-signage-and-the-audi-a4-convertible/comment-page-1/#comment-26528

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Parramatta Westfield LED Screen

Posted by digitalsignageblog On March - 10 - 2010

In one of our previous blogs http://www.digitalsignageblog.com/2009/11/24/shopping-centres-battle-of-the-big-screens/, we talked about the largest screens in shopping centres and apparently we saw another one the other day in the Parramatta Westfields centre.(…)
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Article Source: http://www.digitalsignageblog.com/2010/03/09/parramatta-westfield-led-screen/

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Comment on Digital Signage Klips: Outdoor Screen by resus digital signage

Posted by digitalsignageblog On March - 8 - 2010

Love the clips, i have some good digital signage clips i will find out and send to the site, keep up the great blogging.

Article Source: http://www.digitalsignageblog.com/2009/12/18/digital-signage-klips-outdoor-screen/comment-page-1/#comment-26411

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[...] http://www.rss4lib.com/2007/09/of_th…ting_cans.html http://www.digitalsignageblog.com/20…opyright-laws/ Also, most RSS's have RSS Copyright Element in the code to let everyone know where the material [...]

Article Source: http://www.digitalsignageblog.com/2009/01/22/are-you-breaching-rss-copyright-laws/comment-page-1/#comment-26347

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Digital Signage Klip: Sapporo Japan

Posted by digitalsignageblog On March - 6 - 2010

This week’s klip is sent in by Jenny, from Sapporo Japan. Japan is one of the most technologically advanced country and apparently digital signage is everywhere.(…)
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Australian Uni Students develop rival to Microsoft Surface

Posted by digitalsignageblog On March - 3 - 2010

I came across an interesting article on TheAustralian.com.au website (I was reading the article from my Blackberry via RSS) and I wanted to share  this with everyone – especially after we posted an article on the weekend talking about the Microsoft Surface. What makes this article interesting is the fact that there may be a rival system (application is called Focus) to the Microsoft Surface. According to the article the application uses cameras to interpret gestures and movements made across a table to control an onscreen computer interface. In this case it can be a table like the Microsoft Surface. What’s more interesting is that the hardware costs less than $5000 (consists of a projector, a laptop, a motion sensor and a table) and it integrates with the Apple iPhone.

This may be a good opportunity for us to interview these students if we get a chance since they are local students.

Have a read of the article here and there’s also a video explaining how the system works.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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Article Source: http://www.digitalsignageblog.com/2010/03/02/australian-uni-students-develop-rival-to-microsoft-surface/

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Advertise Me Interviews Christie MicroTiles

Posted by digitalsignageblog On March - 1 - 2010

Interview with Richard Heslett, product manager, Christie® MicroTiles™, Christie Digital Systems USA, Inc. He is responsible for product lifecycle management: identifying and evaluating market opportunities, defining product requirements and developing sales and marketing strategies. (…)
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Weekend Fun: Microsoft Surface research

Posted by digitalsignageblog On February - 27 - 2010

Due to the hype coming from the media in the last couple of weeks, we decided to further research about the Microsoft Surface. The unit was first announced in May 2007 and the first unit was sold in Australia this month. Apparently the unit costs $20,000 (ouch).

The  Microsoft Surface is a table-like display that is multi-touch. Basically responds to touch, natural hand gestures and placement of real-world objects which includes digital cameras, mobile phones and even business cards (I’m not sure how it would work with the business card).

(…)
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Article Source: http://www.digitalsignageblog.com/2010/02/27/weekend-fun-microsoft-surface-research/

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Digital Signage Klips: Supermarket in Miami Florida

Posted by digitalsignageblog On February - 26 - 2010

This week’s klip is sent in by Frank, who works for a company called Arcoiris TV network. They own a digital signage network inside supermarkets in Miami, Florida, USA.

As you can see from the pictures, the screens are located at the checkout. Obviously, this is the most ideal location as you have customers waiting in line to be served.

Thanks Frank for sharing this with our readers.


Digital Signage Supermarket in Miami Florida USA

Digital Signage Supermarket in Miami Florida USA



Digital Signage Supermarket Miami Florida USA

Digital Signage Supermarket Miami Florida USA


If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

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Article Source: http://www.digitalsignageblog.com/2010/02/26/digital-signage-klips-supermarket-in-miami-florida/

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Shure it will)
As for extender,absolutley never mind how the signal get to VGA, if it VGA it will work good. We shure VGA extender passive device it cand find out what was signal before ))). So it wil work for shure.
CU.

Article Source: http://www.digitalsignageblog.com/2010/02/18/techie-question-using-a-dvi-to-vga-convertor-with-a-vga-cat5e-or-cat6-extenders-does-this-work/comment-page-1/#comment-25474

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Weekend Fun: Wonder Wheel for digital signage

Posted by digitalsignageblog On February - 22 - 2010

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

(…)
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Thanks for your response bruce. For those of you who don’t know the difference between DVI-A and DVI-D, one is basically Analogue DVI-A and the other Digital DVI-D.

Article Source: http://www.digitalsignageblog.com/2010/02/18/techie-question-using-a-dvi-to-vga-convertor-with-a-vga-cat5e-or-cat6-extenders-does-this-work/comment-page-1/#comment-25166

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We have done this method hundreds of times, just ensure you use a DVI-a adaptor not DVI-d.

Article Source: http://www.digitalsignageblog.com/2010/02/18/techie-question-using-a-dvi-to-vga-convertor-with-a-vga-cat5e-or-cat6-extenders-does-this-work/comment-page-1/#comment-25126

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For those techies out there or for someone who has already tried this, does a DVI to VGA converter work with a VGA extender.

So as an example, we have a digital signage player or PC that has a DVI port ONLY. We plug a DVI to VGA extender, so the output is VGA. We then use a pair of VGA to CAT5E or CAT6 extenders and connect the other end to the monitor that is VGA. Does this work?

We would like to hear other techies out there what the result would be or whether this is technically possible.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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Comment on First Digital Signage Proposal by DigitalSignageBlog

Posted by digitalsignageblog On February - 13 - 2010

Thanks. You should see our other post of our logo – The history behind the advertise me logo. I think it’s always good to blog about your business, that way you can go back and review what you’ve done and achieved and how your business progressed.

Article Source: http://www.digitalsignageblog.com/2010/02/09/first-digital-signage-proposal/comment-page-1/#comment-24774

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Stereoscopic 3D for digital signage is really catching on. N4D’s 20 years of perception research has been developed into patented processes for creating 3D content creation or 2D to 3D conversion. We are currently in talks with digital signage networks to provide 3D content as well as no-glasses-needed 3D displays.

It appears that the ArtDuck product is 2.5 D (or some call it CAD drawing 3D) in that it gives a great appearance of depth but only inside the screen and is not designed to be projected stereoscopically beyond the screen plane.

Article Source: http://www.digitalsignageblog.com/2010/02/11/3d-modelling-and-animation-content-for-digital-signage/comment-page-1/#comment-24750

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3D modelling and animation – content for digital signage

Posted by digitalsignageblog On February - 12 - 2010

If you’ve seen the movie Avatar then you should know that I’m refeering to when I mention about 3D. Yes, 3D technology is now becoming more affordable but importantly its catching the attention of the digital signage industry. Various screen manufacturers have released 3D screens that do not require the use of 3D glasses. As more of these screens are being installed in retails stores or corporate offices, businesses will need 3D content to place on these screens.

(…)
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Article Source: http://www.digitalsignageblog.com/2010/02/11/3d-modelling-and-animation-content-for-digital-signage/

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Comment on First Digital Signage Proposal by KioskGuy

Posted by digitalsignageblog On February - 11 - 2010

I like this post. It’s always amusing to stumble upon old proposals, sell sheets and early marketing material to see how the organization has progressed and matured.

Article Source: http://www.digitalsignageblog.com/2010/02/09/first-digital-signage-proposal/comment-page-1/#comment-24726

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First Digital Signage Proposal

Posted by digitalsignageblog On February - 9 - 2010

We were clearing up some of our documents and stumbled across one of our very first digital signage proposals and we thought we’d share some of this with you all. Just keep in mind that this was one of our very first proposal…

In today’s day and age, the Internet and email technology has revolutionised the way we communicate with people all over the world. Both of these technologies are critical and vital to the operations of any business. Without these technologies, your employees and company will come to a standstill.

Moving forward with technology, digital signage is a new form of digital medium for corporate businesses with multiple offices around the world to deliver dynamic messages to its employees. It is a proven fact that dynamic images and information attract more attention than static images such as posters or billboards by a factor of 10.

XXX  is a large global organisation and it can embrace this technology by keeping its local and remote employees up to date with; business events (National Sales Conferences, annual Christmas party), corporate headlines (the launch of new xxx products or systems) and local business effecting announcements (building renovations, Information Technology business interruptions).

What is digital signage?

Digital signage is the method of displaying multimedia content on a display unit such as a LCD screen, a plasma display panel, a monitor, a video wall composed of a number of screens to deliver informative and entertaining content to employees, visitors, captive audiences and passers by.

As opposed to still images, multimedia content is the new standard of digital communication. The information presented to your viewers will not only be exciting but also captivating.

Benefits

XXX can use the digital signage technology to impress both its visitors and employees. Imagine the following scenarios:

Your visitors are standing at your reception desk signing the visitor’s book. They look up and their eyes are caught by a large LCD screen. A message is displayed “Welcome to XXX.” The message fades and the next message appears “Dear visitor, please ensure your visitors badge is visible at all times whilst on XXX premises. Please also remember to sign out before leaving. Thank you and enjoy your visit.” The system can also be used to display Training timetable information (training name, time and locations) and help guide your visitors to the training rooms.

Your employees walk into the office and their eyes are caught by the LCD screen. There is a message on the screen “Reminder: Flash Presentation at 11:00 AM”. In this particular scenario, the system is being used as a bulletin board to efficiently remind staff of particular events.

Your employees are eating in the cafeteria, the LCD screen displays the message at all sites with the following “advertise me Christmas countdown: 2 days to go. Visit http://www.advertiseme.com.au for more information.” Staff members are updated with important company information.

There are infinite possibilities and scenarios where your business can benefit from this evolving digital signage technology. Take the step now and you will notice the difference.


Just by simply introducing the digital signage technology to XXX’s corporate environment, Advertise Me can guarantee the business can achieve the following:


  • Promote new products to its employees
  • Increase awareness of critical business projects to employees
  • Improve business image to visitors and the public
  • Achieve recognition from competitors by being the first YYY company to use this technology
  • Keep employees informed with information with eye catching presentations


Proposal


A typical digital signage network consists of a small form factor Personal Computer, a 32 inch LCD TV (inclusive of a mounting bracket) and the digital signage software.  Our proposal for XXX is slightly different and is as follows:


  • XXX will supply Advertise Me with a PC which meets our technical specifications. This will ensure that the PC has been qualified by a XXX employee and conforms to the XXX standards.
  • We will supply XXX with a 32 inch LCD TV as a minimum or for an additional cost, upgrade to a larger screen size LCD.
  • We will install, configure and support the software on any PC that is connected to a stand.
  • Provide basic training to either IT staff or XXX employees who will manage the system
  • Provide on-site maintenance for the equipment and software

XXX has the option to have the digital network set up on its own private network or on the Advertise Me network. Our preference is to have the PC’s on our network so that we can monitor and remotely manage each stand. We will provide Internet access points at each stand and set up VPN (Virtual Private Network) tunnels with the highest security back to our network. We will then provide XXX with access to the players via our network.


There are ZZZ XXX offices based in Australia; [locations]. At each location we propose to have an stand at the reception desk, and one in the cafeteria/lunch area. At XXX we can additionally add another stand in the Hub.

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Digital Signage Klips: Cityrail, where do I go now?

Posted by digitalsignageblog On February - 5 - 2010

This week’s klip is sent in by Christine, a regular commuter to work by train in Sydney, one day notices that the destination board has failed.

Being an everyday commuter, luckily she is able to just follow the path she walks everyday and get to the correct platform. But for others, it may be a nightmare.

Thanks Christine for sharing.

Christine from Sydney, a regular commuter on the public train network snaps an unpleasant surprise to start her day

Cityrail destination board gone wrong

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Article Source: http://www.digitalsignageblog.com/2010/02/05/digital-signage-klips-cityrail-where-do-i-go-now/

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Comment on Weekend Fun: Gigya toolbar by xB32Kristin

Posted by digitalsignageblog On January - 30 - 2010

I am really sure, people have some information close to this good topic at the essay writers .

Article Source: http://www.digitalsignageblog.com/2009/12/06/weekend-fun-gigya-toolbar/comment-page-1/#comment-24011

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Digital Signage Klip: Digital Signage onboard Oasis of the Seas

Posted by digitalsignageblog On January - 30 - 2010

This weeks digital signage Klip is from Nikki and it’s about a video klip of an innovative and unique digital wayfinding signage on board a the Oasis of the Sea ship.

Here’s the video klip:

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Digital Signage, Information Technology and the Audio Visual Industry

Posted by digitalsignageblog On January - 27 - 2010

advertise me has been in the digital signage industry since its infancy in Australia and we’ve experienced the convergence of the Information Technology and Audio Visual industry. Both are now becoming so dependent on each other that professionals in the IT industry are learning skills from the audio visual industry and vice versa.

What are the main reasons behind this and which industry does digital signage fit in?

In this particular post I will attempt to explore these areas and hopefully others can follow and join me with sharing their thoughts and ideas on this particular topic.

Let’s firstly look at the roles and responsibilities of both industries:

The IT industry


Information Technology Network equipment

Information Technology Network equipment


Generally speaking, when someone uses the term IT (Information Technology), the first thing that comes to their mind is computers – basically this is what the majority of digital signage players are (embedded computers, laptops, desktops, Macs etc). One thing that needs to be clarified is that IT encompasses much more than computers, it covers broader areas such as software development, desktop management, server management (Windows, Linux, Mac, etc), network infrastructure, security and helpdesk support. All of these areas form the basic foundation of the IT backbone and digital signage is one of those technologies which have a great dependency on the IT framework. The design, stability of the overall IT infrastructure needs to work in order for the digital signage network to also be reliable and efficient.


(…)
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[...] installing the screen, location is very important. We talked about this in previous post called digital signage: Location, Location, Location. Basically, the screen is more profitable when there are more people looking at the [...]

Article Source: http://www.digitalsignageblog.com/2008/12/03/digital-signage-location-location-location/comment-page-1/#comment-23914

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Digital Signage software: Firefox 3.6

Posted by digitalsignageblog On January - 26 - 2010

For those of you who didn’t know, there are quite a number of digital signage players in the market that are using Mozilla Firefox on the Linux platform as their default browser to play content. To the viewer, this does not become apparent since the developers cleverly designed the application to run in full screen so when content is played you don’t see the tool and menu bars.

One of the many reasons why most digital signage companies are using Firefox compared to Internet Explorer is due to the fact Firefox is open source and comes with many add-ons. One of these add-ons is the ability to run the application in Kiosk or Digital Signage mode. The other obvious point is that it’s free and comes packaged with many Unix based OSes.

(…)
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Comment on Klips: Share your digital signage snap! by DigitalSignageBlog

Posted by digitalsignageblog On January - 25 - 2010

Jessica, if you have any digital signage klips feel free to send it to us as we and the digital signage community is quite interested to see how other companies are implementing digital signage.

Article Source: http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/comment-page-1/#comment-23777

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Comment on Digital Signage Klips: Japan random video klips by DigitalSignageBlog

Posted by digitalsignageblog On January - 25 - 2010

they seem effective if there is audio playing as part of the video clip. My understanding is that they are effective in influencing purchasing decisions. Given that they are relatively cheap and affordable, the ROI should be high. Maybe someone from japan can comment on this.

Article Source: http://www.digitalsignageblog.com/2010/01/22/digital-signage-klips-japan-random-video-klips/comment-page-1/#comment-23775

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Comment on Digital Signage Klips: Japan random video klips by digital signage

Posted by digitalsignageblog On January - 25 - 2010

I am still up in the air with those small digital displays in grocery isles. Are they really going to produce good conversion rates?

Article Source: http://www.digitalsignageblog.com/2010/01/22/digital-signage-klips-japan-random-video-klips/comment-page-1/#comment-23770

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