Digital Signage Articles

DORMA Group North America has a large number of product options for commercial projects.  For AIA 2010, they wanted to showcase the famous address of projects they’ve been apart of not only domestically but internationally as well.  DORMA wanted impress upon attendees that, “If you can dream it. We can build it.”  That a humble and simple idea sketched out on a napkin can become reality.

There were to be three video configurations around the booth: upper rear-projection screens, outward facing LCDs, and inward interactive monitors. Collaborating with DORMA, Blue Pony set to identify and achieve goals for each configuration.  The upper rear-projection screens were to help identify DORMA from a distance and attract attendees closer.  The outward facing LCDs engaged the audience and the interactive touch screens informed viewers and helped cross-sell DORMA products.

Looping videos were designed for the rear-projection screens and LCD monitors.  These videos displayed napkin sketch images that transformed into sleek and refined imagery of DORMA projects.  The videos also represented and reinforced DORMA branding.  The interactive components provided more information and additional photos of these projects.  Viewers were able to see multiple areas of the represented facilities and how DORMA’s customizable product options can make any idea a reality.

The various digital mediums were a great success at AIA 2010 and will be implemented at future shows.

“Blue Pony went beyond my expectations.  They are truly a trusted and reliable source for DORMA and we will continue to utilize their services on future projects,” says Kim McDonnell of DORMA Group North America.

Dorma Group looked to Blue Pony for an engaging portfolio loop that embraced the theme of the Dorma trade show booth. The video was played on two large LCD monitors facing two isles. The objective was to provide visual representation to attendees of Dorma projects and capabilities.

Flying high above the Dorma trade show booth at a recent show was this video. With rear projection and visibility of the front and back of the projected surface prevented the use of text. The goal of the sequence was to identify the booth location and owner, Dorma, as well as showcase the work of Dorma world wide.

Article Source: http://www.bluepony.com/case-studies/dorma-group-trade-show-content-package/

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Article Source: http://www.bluepony.com/outoftheblue/apollod1000/

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There are many different ways in which to analyze the marketplace at this juncture of time, the least of which is the constant distraction we all get from the worst environmental catastrophe in our nation’s and possibly the world’s history – though I would suggest that Chernobyl was greater.

How do we react? How do we stay focused on our own lives and business? How do we not go crazy at the sight of the endless stream of oil spilling into the sea and our helpless position to do anything about it?

It is very simple really – sell.

Now how will that help you may ask? Well, my experience has always shown me that the best way to sell your customers is to engage with them, in person or on the phone – but always person to person. One of the completely unanticipated side benefits of reaching out and seeing how you can help someone with their business challenges is to help them focus on something they can get an immediate feeling of satisfaction from. You both will feel better – even if their is no immediate purchase. Just the discussion alone will lift our spirits.

So – as we move through the summer solstice and the days begin to shorten – remember – when you don’t know what you want or need to do – pick up the phone and talk to your customers – it’s amazing how much better we all will feel.

And if you want to see what we are up to – please visit our site, there are many new additions to our case studies as we spread our wings and grow.

Thanks.

Article Source: http://minicom.blogspot.com/2010/06/there-are-many-different-ways-in-which.html

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Remote centralized management and Proof of Performance reduce operational costs and TCO

Minicom Digital Signage (MDS), the leader in media infrastructure solutions for the Digital Signage (DS) marketplace, will demonstrate the first Remote Device Management (RDM) solution with Proof of Performance capabilities at Screen Media Expo 2010 (booth D5). The show will be taking place in London (UK), on May 5-6, 2010.

The proprietary RDM technology enables reliable remote monitoring and control of display assets of any DS and DooH network, and marks the conceptualization of managed displays. The solution features a unique Media Feedback Mechanism (MFM) for Proof of Performance (POP) so advertisers in DooH networks can validate and audit advertising to ensure both the quantity and quality of the broadcasted ad.

With the management capabilities offered by the RDM, operators can reduce system downtime and improve visibility while reducing operational costs and increasing return on investment. The technology enables automatic triggering of support call when necessary, so network operators can intervene quickly and efficiently to reduce operational expenses and thereby total cost of ownership.

Ronni Guggenheim, CEO Minicom Digital Signage: “The world of Digital Signage is expanding rapidly with millions of displays from different vendors deployed globally. The interest of media operators is to extract the maximum value from their business-critical media infrastructure, 24/7. This creates a natural trend towards remote central management of media-space display assets, which will be a crucial capability. Our RDM technology provides an essential building block helping the market mature.”

Minicom Digital Signage RDM technology provides:

· Easier management with consistent monitoring and control of all display assets

· Increased reliability with actual media sampling

· Increased robustness with objective means of monitoring and control

About Minicom Digital Signage

Minicom Digital Signage is a media infrastructure solution provider, focused on developing solutions for the Digital Signage industry with the mission to increase infrastructure value and reduce operational costs. MDS solutions provide:

· Advanced remote management capabilities, with innovative technology

· Better price/performance, lower operational costs and lower integration costs

· High robustness and reduced risk powering over 400K displays around the world

· High reliability and world-renown professional support

At the Screen Media Expo, MDS will be hosting the Digital Signage Showcase, demonstrating the entire digital signage ecosystem. For more information, and to coordinate a personal demonstration at the show please contact: elizabeta.petakovic@minicom.com

Article Source: http://minicom.blogspot.com/2010/04/minicom-digital-signage-reveals-remote.html

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Some insight on short and sweet digital signage content. http://bit.ly/dc8Hrt

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Article Source: http://www.bluepony.com/outoftheblue/some-insight-on-short-and-swee/

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I was recently CC’d on an outgoing email to one of our customers from one of our skilled design team members. Each of our designers not only possess an eye for great design and command of cinema quality animation tools, they also have acquired great knowledge in the most effective approach to many display situations. In this case the designer relays to a new customer the basic fundamental strategy with digital signage content development.

“When working with a video that is slim in duration, as most content for Digital Signage is and should be, keep this in mind: it’s better to keep it as short and sweet as possible (only hitting the high points).  The more detailed the content is, the more difficult it is for the viewer to read, hear, and process what they are seeing on the screen.  Even if you are hoping that viewers will get the idea through repetition over multiple viewings, the content should still be economical in the sense that it conveys only the necessary amount of information.  Simplicity is key in digital signage.  In fact, most digital signage only attempts to get across one strong idea and then brings it home with a call to action.  If the content is something you will be using to present to potential clients in a setting other than digital signage, than we have some more leeway.”

Feel free to contact any of our team members anytime. They are a wealth of knowledge and are ready to help out whatever the circumstance. 260-969-1020 or sales@bluepony.com

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Article Source: http://www.bluepony.com/outoftheblue/professional-opinion-short-and-sweet-digital-signage-messaging/

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Investment enables market leading digital signage solutions provider to broaden its platform and expand its services to meet market requirements.

Published: March 24th, 2010

Minicom Advanced Systems, a developer of remote access, KVM, and digital signage solutions, today announced that it would spinout its digital signage division (“MDS”). The new company simultaneously announced that it had raised $6 million to finance its operations independently. The investment, which was led by Jerusalem Venture Partners and joined by Aviv Ventures, will enable the company to broaden its platform from its new offices in Jerusalem’s JVP Media Quarter.

MDS is a leading vendor of media distribution solutions for the Digital Signage and Digital out of Home (DooH) marketplace. According to MDS’ CEO, Ronni Guggenheim, “This investment is the natural next step in MDS’ lifecycle. The support of our investors positions us to explore inorganic growth options and to drive the acceleration of our product roadmap towards the establishment of MDS as a full scale enabling platform in the digital signage market.”

MDS’ technology is currently deployed on over 400,000 screens worldwide, and facilitates the distribution of content to consumers in retail, education, finance, transportation, and hospitality environments. In addition to the company’s headquarters in Israel, MDS has offices in the UK, Switzerland, and the US in order to meet the localized needs of its customers.

Gadi Tirosh, General Partner at JVP, explains that “MDS, with its seasoned leadership, global footprint, and strong operating history from within Minicom, is poised to build a broader platform in this growing but still fragmented market.” JVP typically invests in businesses that apply technology acumen towards the development of new media models, and with its investment in MDS, now enters another segment of traditional media that is on the verge of digitization.

About Minicom Advanced Systems
Minicom Advanced Systems provides KVM remote access, extension and management solutions designed to expedite and simplify IT services. Tailored for IT managers who need secure, centralized, and seamless access to their mixed IT environments, these solutions enable local, remote, in-band and out-of-band access and management. Minicom’s unique approach maximizes past investments in IT infrastructure, installation, and training while adding innovative technology, resulting in reduced costs and increased productivity.
Founded in 1988, Minicom is a member of Intel Capital’s portfolio of companies. In 2009, Minicom established Minicom Digital Signage. With headquarters in Israel and regional offices in North America, Europe and China, Minicom operates in over 70 countries.

About Minicom Digital Signage
Minicom Digital Signage is the world leader in the manufacture of advanced multimedia platforms. The company’s award winning solutions enable the transmission of rich content from media players to multiple digital displays located hundreds of meters/feet away. They also keep network costs down by reducing equipment and licensing requirements, and better preserving its customers’ systems. Today, over 400,000 screens worldwide are run on Minicom Digital Signage technology. Minicom Digital Signage began as a subsidiary of Minicom Advanced Systems, which has over two decades of experience in providing innovative technology solutions in the manufacture of media distribution and digital out of home multimedia platforms.

About JVP
JVP is one of the leading venture capital funds in Israel. The fund operates from Jerusalem and manages over $780 million. JVP focuses on building market leaders in the fields of digital media technology, including gaming and virtual worlds, mobile media, software and hardware applications and Internet advertising. With leading industry venture partners and consultants in New York, Los Angeles and Europe and an international network of strategic partners, JVP leverages its unique market expertise, its dedicated management team and substantial capital base to build companies with the potential of shaping the global markets.

About Aviv Ventures
Aviv Ventures invests in Israel related technology companies, with a focus on companies providing "high-tech solutions to low-tech industries". The fund seeks to invest in revenue stage companies as they transform themselves from R&D centric organizations into globally oriented companies with customer facing operations. Aviv helps its portfolio companies to bridge geographical and professional gaps as they grow and develop from Israel to world markets.

Article Source: http://minicom.blogspot.com/2010/03/press-release-minicom-spins-out-its.html

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wins Gold ADDY Award! Check it out on the blog! http://bit.ly/9coVwn

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Article Source: http://www.bluepony.com/outoftheblue/wins-gold-addy-award-check-it/

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Blue Pony wins Gold Addy Award! http://bit.ly/bnsAJB

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Article Source: http://www.bluepony.com/outoftheblue/blue-pony-wins-gold-addy-award-2/

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We are proud to announce we recently received a Gold ADDY Award for our work on a Johnson and Johnson “Ortho Clinical” trade show presentation. The content was displayed in a 3-wide LCD configuration within the Ortho Clinical trade show booth. The motion content spanned all 3 screens and contain motion graphics, an on screen spokeswoman, and product imagery and video. The objective was to deliver product messaging as well as introduce each of the guests speakers to a presentation area within the booth.

Check out the video by clicking the link below.

Watch Ortho Video Now!

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Article Source: http://www.bluepony.com/outoftheblue/blue-pony-wins-gold-addy-award/

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Working on some new Stock shopping possibilities…stay tuned. http://bit.ly/6YShKf

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Article Source: http://www.bluepony.com/outoftheblue/working-on-some-new-stock-shop/

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Sign up for updates of whats happening at Blue Pony: http://eepurl.com/cR4p

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A week after – the world is still having ISE after-shakes, delegates are recovering from bad weather in Amsterdam and we are fine-tuning our preparation for the next event. And the next one is Digital Signage Expo 2010, Las Vegas.

We will be doing many different things over there. Among others – guiding the Digital Signage Expert Tour. Surprised? Can you imagine the show without DSET? Not any longer…

The Tour is sponsored by Digital Signage Association, and there are still couple of places left… Hurry up, since they are being snatched as we speak. Register for the Digital Signage Expert tour, or schedule a meeting with our Experts here.

Article Source: http://minicom.blogspot.com/2010/02/dse-2010-digital-signage-world-moving.html

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This is a story about event’s backstage…
Normally, event booths are all shiny and sparkling on the outside – with all the furniture…

and technology presented…

But, when we take a peek of the booths while they were “under construction”…

and compare “before”

and “after” pictures…

We understand that miracles are possible! Just like in any fairytale…

Article Source: http://minicom.blogspot.com/2010/02/ise-2010-pictures-for-archive.html

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The DSET was organized under the OVAB Europe’ umbrella, and was, as invidis reports, such a success, that many interested parties didn’t participate in the tour – since it was fully booked!

Thanks to Oliver and Florian from invidis, and to Emmanuel Canizares, who was guiding the tours – for all those that missed it – DSET’s ISE guidebook can be found here.

Article Source: http://minicom.blogspot.com/2010/02/ises-digital-signage-expert-tour-to.html

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Minicom Digital Signage is recruiting: we are looking for a capable Senior Sales Manager for the German speaking countries (DACH). Please contact Ronni Guggenheim for further details: ronni.guggenheim@minicom.com.

Article Source: http://minicom.blogspot.com/2010/02/we-are-looking-for-senior-sales-manager.html

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A big THANK YOU to Adrian and his DailyDOOH team for the best coffee at ISE. It saved my life during the show and kept me going. Not to mention that the sweet smile of the Caffista made sugar superfluous.

Lots of traffic in the blogger lounge. It was an excellent combination having both the DailyDOOH blogger lounge, OVAB and the ISE Digital Signage Showcase in the same complex. It attracted all together very distinct, highly focused DS traffic.

No doubts we will look for ways to repeat and further improve this winning presence next year!

Article Source: http://minicom.blogspot.com/2010/02/best-coffee-at-ise-was-clearly-at.html

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Both the educational tracks at ISE have attracted tremendous attention and traffic. We will report more later.

Article Source: http://minicom.blogspot.com/2010/02/ovab-ds-expert-tour-ise-ds-showcase.html

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One day before the official begin of ISE, Amsterdam was a host to the DOOH Conference, in organization of OVAB Europe & invidis. Excellent introductory material, with outstanding line-up of speakers… read more about it at Digital Signage Expert…

Article Source: http://minicom.blogspot.com/2010/02/ise-2010-dooh-conference-twitter.html

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Many things are happening on this year’s ISE. Three main adjectives are crossing my mind, while thinking about this event – educational, high-level and fun.

Educational because of the “excellent on-floor education opportunity: OVAB DS EXPERT TOURS.” OVAB Europe is organizing the successful DS Expert tours, taking groups alongside the food chain of a signage application through the show floor. Register here to participate for free:
http://ovab.eu/integrated-systems-2010-%E2%80%93-ovab-europe-expert-tours/

High-Level because of the DS Showcase (Hall 10/10M118), which will show the DS ecosystem with participants such as Intel, Harris, NEC, Minicom Digital Signage, EyeClick, Bell Micro and Alioscopy. You can register for meetings under this link:
http://www.minicomdigitalsignage.com/events/ise10.cfm

Fun because of the Bloggers Lounge, where free wi-fi, coffee, tea & water are offered.

Sure, it won’t go unattended from our side. We’ll have a full coverage of the main highlights, and even a LIVE twitter from the most interesting spots. So, stay tuned and be informed!

Article Source: http://minicom.blogspot.com/2010/01/ise-2010-educational-high-level-fun.html

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Our business is all about impact and creativity. The idea is to keep it is as simple as can be but with impact included. This little posting is just to give a tip. Just keep your eyes open and see what is happening around you. Creativity always is nearby.
Have a look at a couple of examples and remember, this is how you should work with your screens also. Look for the magic. It is not so difficult, just trust your imagination.

Article Source: http://minicom.blogspot.com/2010/01/inspiration-is-always-nearby.html

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Most of the time the best thing to do with your content for digital signage is to broadcast it without audio. People can’t hear it very well and for shop employees it really is annoying. They will switch the audio off going mad hearing the same melody every 5 minutes. But sometimes we do recommend to use audio. Just use it for the clips that need extra attention. No audio for mood etc but use audio for commercials, for example. Just to wake people up passing the screen.

A good example, I think, where they would have done a good job is using audio for the giant screen at Victoria Railway station, London. It is a giant hall with a giant screen and I tried to have a look at the people in the hall. And guess what, nearly nobody was looking at the screen. Expensive commercials came along. Nobody noticed them, as far as I could see. Think it is a good idea to pause the programming with some really cool content and then show the commercials (with audio).

Watch a little clip of the screen and also look at the clip below where you can see no one was watching. It is a pity for such a great location.

Article Source: http://minicom.blogspot.com/2009/12/do-use-audio-when-needed.html

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Just a short posting this week. Visited London last Wedsnesday, actually rather cold because of the wet snow slamming into my face horizontally. But somehow it always happens when I am in this city, I must see Piccadilly circus. I always want to experience the mother of all out of home (digital) signage; the giant screens. This time I made a little clip of it just to share it with you.

Beneath it I found a banking office. Just before security asked me to stop filming with my HTC I shot this little clip. That’a a nice way of using content!

And this guy, don’t know how he felt that day. Also rather cold I presume.

Article Source: http://minicom.blogspot.com/2009/12/picadilly-circus-talking-about-impact.html

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We all think and know we are doing a good job in our industry. We all think we know how to fill those screens in the most proper and revenue gaining way. But sometimes we cope with the difficulty of telling the message unless we all know less is more. Therefore I want to give you all a good tip; if you can’t find the right solution for you instore tv add, just think about it as if you produce an add for a digital signage screen. Because there you have to follow the golden rule less is more.

Beneath a couple of brilliant examples of traditional, non digital, signage to make something clear to the audience. Examples of professional agencies but also of non-professionals. Again, it is all about creativity.

The white line says: ‘Durex wishes you a great evening.’

Article Source: http://minicom.blogspot.com/2009/12/what-we-can-learn-from-traditional.html

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Another institution that always includes digital signage in their events are United Nations. At their latest conference, taking place from December 7th to 18th in Copenhagen, Denmark, with the theme that occupies the attention of wide international public – Climate Change – UN chose Bella Center to be the congress center which will host the event.

As every other big event in UN organization, this one is having many simultaneous sessions/panels, on different subjects under the umbrella of the general theme. And these sessions are taking place in different conference rooms at Bella Center.

We can agree or not that this conference will be a significant step for the future of the Earth and mankind, but we can definitely agree that UN know how to give a modern, contemporary look to their events. Thumbs up for the organizer!

Article Source: http://minicom.blogspot.com/2009/12/climate-change-copenhagen-and-digital.html

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The latest noted trend on the Zurich clubbing scene is introduction of new media into the customizable, usually limited club space.

If we take Moods, the first address for jazz events in Zurich, as one of the examples for the trend, we can notice that the new well placed displays, just between the bar and adaptable podium and stage are gaining huge attention of the audience. They are running the ads of sponsors and information about the program of the night or announcement for the future planned events.

But, two new displays in this avant-garde place is not the only novelty. Projector with the screen is being placed right on the stage, which allows the organizer to switch from e.g. displaying movies to full music stage within couple minutes (see two pictures above).

It is really good to see how the club owners respond to the latest trends, and the way their business feeling leads them to give their clubs this up-to-date look and feel with digital signage (pictures origin: Goran Potkonjak).

Article Source: http://minicom.blogspot.com/2009/12/digital-signage-and-zurich-clubbing.html

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It is an often heard phenomenon these days to integrate UGC into the content programming of DS screens. I know, technical aspects aren’t an obstacle anymore. And I also know, some target groups are more than ready for it. But it still makes me shiver to open your bandwidth for everyone who wants to upload their own mobile-phone-shot-clips or pictures. What about viruses, what about abusive content and how to control it, and most important what about your advertisers who bought expensive airtime during the same loop of content? Do they like to be exposed to possible abusive content next to theirs?

I know, there are more possibilities. Let people edit their own clips or impressions at home on their own laptop. After an editor censored it the content always can be broadcasted in a safe way. But this is expensive and a time raising effort.

But what are the benefits of UGC? During a concert, a soccer game or on a large screens as just have been placed in London UGC may work. It even might be fun. But, always involve your advertisers if you decide to do it.
In my opinion UGC gives you, as a network owner, more headache than profit. I am not convinced at all. And please let’s be careful. At last companies are learning and accepting to book more money for content. So why should we take a risk to integrate UGC if the benefits are not clear at the moment. Perhaps I am wrong. Would be nice if someone could convince me…

Okay, one last note; I wrote about it before, lately a UGC concept was given birth at bus.top. Think this kind of UGC could make sense. But then again, I hope they can control the guys who wants to upload abusive content.

Article Source: http://minicom.blogspot.com/2009/12/user-generated-content-in-digital.html

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Yes, we are talking about the draw for football World Cup, that will for the first time take place on the African continent. The ceremony was held yesterday, in Cape Town, and we were once again impressed by the way that FIFA uses contemporary technology at their high-profile events.

This time, on the 4.600 square meters stage, they managed to install huge screens, which showed live the draw results, run different content (artist videos, Nelson Mandela’s speech etc)

It wasn’t only the stage that was digitilized for the occasion. The hall was as well…

…just like a space in front of the Cape Town congress centre, where all the fans without VIP tickets had a chance to take a look of the draw festival live (the pictures are taken from fifa.com).

Article Source: http://minicom.blogspot.com/2009/12/fifa-cape-town-and-digital-signage-all.html

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Yet another example of not even analog, but non-digital stage. At Friday night, here in Switzerland, just before the snow, we had a pleasure of listening to one of the Royalties – Julian Marley.

Music was great, atmosphere as well, but the stage was so disappointing. It was completely display-free zone. The only sign/scenography was the big designed drape with the name of the artist, his band, and their latest published CD.Is it the way to go in 21. century? 

The space, KiFF in Aarau, where the event took place was definitely prepared for digitalizing. See some of the examples of previous events at the same place (pictures taken from kiff.ch).

Article Source: http://minicom.blogspot.com/2009/11/digital-signage-at-entertainment-venues_30.html

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Sometimes digital signage in a store, hotel or restaurant is better to avoid. Sometimes it doesn’t boost the atmosphere but just tears it down. So, less is more is always the best, in terms of filling your screens with content but also in your choice whether you should place screens or you shouldn’t.

The biggest mistake people make in our business is stepping into digital signage because they are afraid to miss the trend. That is the most foolish decision one can make. Our first question to a potential new customer always is ‘why?’. Why do you need a digital signage system or screen? What are your objectives with it? If they can’t answer this question properly we try to help them. If we keep on failing answering the question we always advice them not to place screens. It will save them a lot of money and it will save us a lot of headaches.

Here two examples of restaurants where they didn’t place screens because the atmosphere doesn’t need it. Upper picture is a beach restaurant in Noordwijk, The Netherlands. Lower is a great Italian restaurant in Hamburg, Germany. Excellent choice (for not placing the screens!)

And here a screen placed in a window. I pass this screen regularly. The light changes a lot, and the reflection makes the visibility of the screen more or less very poor. I think this really is a waste of money. I am sure in this case no one ever really dared to ask themselves ‘WHY?’.

Article Source: http://minicom.blogspot.com/2009/12/sometimes-no-screens-at-all-is-best.html

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