There are many different ways in which to analyze the marketplace at this juncture of time, the least of which is the constant distraction we all get from the worst environmental catastrophe in our nation’s and possibly the world’s history – though I would suggest that Chernobyl was greater.
How do we react? How do we stay focused on our own lives and business? How do we not go crazy at the sight of the endless stream of oil spilling into the sea and our helpless position to do anything about it?
It is very simple really – sell.
Now how will that help you may ask? Well, my experience has always shown me that the best way to sell your customers is to engage with them, in person or on the phone – but always person to person. One of the completely unanticipated side benefits of reaching out and seeing how you can help someone with their business challenges is to help them focus on something they can get an immediate feeling of satisfaction from. You both will feel better – even if their is no immediate purchase. Just the discussion alone will lift our spirits.
So – as we move through the summer solstice and the days begin to shorten – remember – when you don’t know what you want or need to do – pick up the phone and talk to your customers – it’s amazing how much better we all will feel.
And if you want to see what we are up to – please visit our site, there are many new additions to our case studies as we spread our wings and grow.
Thanks.
Article Source: http://minicom.blogspot.com/2010/06/there-are-many-different-ways-in-which.html
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