German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “Gold-digger mood is dominating the market” is more than indication of what is the interview about.
Among other things, we learn from this interview that the OVAB Europe is opening the doors for the OOH companies, which is an important move in the development of the association. Out-of-home media are today around 5-6 % digitalized. Mr. Hülsermann sees no danger in the customers getting bored with digital signage, since the information displayed is in the interest of the passengers. It can come to satiety only if the screens are running advertisement exclusively. And, last but not least, the next level of the digital signage development is in interactivity.
Good reading, I would recommend it to all our German speaking readers.
Article Source: http://minicom.blogspot.com/2009/10/ovab-europe-attractive-for-ooh.html
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